Lifecycle Marketing Manager

TradeLocker

. Own the conversion and retention funnel across the full trader journey .

Posted 11/6/2026full-timeZagreb • CroatiaMid-LevelSenior💰 €3,000 - €3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing and Retention Marketing, focusing on optimizing trader journeys through data-driven strategies and multi-channel retention loops. Proficient in analyzing user data to enhance engagement and compliance within the Fintech and Trading sectors.

Highest-signal resume keywords

Lifecycle MarketingRetention MarketingEvent-Based CRM ToolsData AnalysisTrading Market Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationA/B TestingUser Data AnalysisAutomated Marketing StrategiesRetention Metrics

Soft Skills

Exceptional Communication SkillsAnalytical Thinking

Tools & Technologies

Customer.ioBrazeAPI IntegrationsWebhooksCDP Feeds

Industry Keywords

FintechTradingSaaSUser EngagementChurn Prevention

About the role

Key responsibilities & impact

Own the conversion and retention funnel across the full trader journey
Design, execute, and optimize multi-channel retention loops and in-app experiences
Design and execute lifecycle strategy for retail traders across onboarding, activation, retention, and churn prevention
Own retention metrics including open/click rates, conversion rate, NRR, churn rate, and LTV
Run continuous A/B tests on subject lines, incentives, send times, and audience segments
Ensure communications comply with regulatory requirements and implement responsible triggers for at-risk behavior
Design and deploy in-app nudges, modals, banners, milestone alerts, and product announcements
Collaborate with Product Managers and UI/UX Designers on native in-app messaging
Partner with Data Engineering on API integrations, webhooks, and CDP feeds
Build guided tours, checklists, and progressive onboarding flows to improve time-to-first-trade and recurring platform usage
Identify trader lifecycle drop-off points and create automated re-engagement interventions

Requirements

What you’ll need

Minimum of 4 years of proven experience in Lifecycle Marketing, CRM, or Retention Marketing
Ideally experience within Fintech, Trading, or high-growth SaaS
Deep experience with event-based CRM tools, ideally Customer.io, Braze, or similar
Ability to think in “If/Then” logic
Ability to analyze complex user data and translate it into automated marketing strategies
Deep understanding of the trading market and trader psychology
Exceptional written and verbal English communication skills
Any other language is a plus

Benefits

Comp & perks

Opportunities for professional development
Freedom and responsibility to own your domain
Opportunity to work with a talented and passionate team
Dynamic, fast-growing company in the trading technology industry