Brand Paid Media Manager

Trainline

. Lead end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain .

Posted 10/22/2026contractLondon • United KingdomMid-LevelSenior💰 £40,000 - £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing digital brand campaigns across multiple platforms, with a strong focus on upper- and mid-funnel strategies. Proficient in data analysis and reporting, ensuring alignment between global strategies and local execution.

Highest-signal resume keywords

Campaign ManagementMeta Ads ManagerTikTok Ads ManagerGoogle AdsAdvanced Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Campaign ManagementDigital Brand CampaignsUpper-Funnel Media StrategyMid-Funnel Media StrategyCampaign OptimisationBrand TrackingLift StudiesMarketing Mix Modelling

Soft Skills

Organisational SkillsAttention to Detail

Tools & Technologies

Snapchat Ads ManagerTableauGoogle SheetsAI ToolsAutomationDSPsDigital AudioVOD

Industry Keywords

International MarketsBrand StrategyCreative CollaborationMedia AgenciesPerformance Team

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain
Own campaign management across trafficking, targeting, pacing, and reporting
Maintain QA checks on creatives, naming conventions, and tracking before launches
Translate global brand strategy into executable digital campaigns while adapting to platform best practices and formats
Partner with creative teams on platform-ready assets
Collaborate with media agencies and the in-house performance team for funnel alignment
Build relationships with Meta, TikTok, and Google media owners
Monitor platform developments, inventory, and emerging opportunities
Identify new channels, formats, and testing opportunities
Recommend and oversee in-platform brand lift studies
Analyse results and provide actionable recommendations
Communicate performance, risks, and opportunities to stakeholders, connecting global strategy with local execution

Requirements

What you’ll need

Solid hands-on experience managing paid social and digital brand campaigns
Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube), including live campaign optimisation
Strong grasp of upper- and mid-funnel brand-led media strategy and meaningful brand outcomes
Experience running campaigns across multiple international markets
Advanced Excel or Google Sheets skills for analysis and reporting
Exceptional organisational skills and high attention to detail
Experience working within a global brand or matrix organisation
Ideally, exposure to brand tracking, lift studies, or marketing mix modelling
Familiarity with AI tools, automation, DSPs, digital audio, or VOD helpful
Tableau or similar reporting and visualisation tools is a nice addition, not essential

Benefits

Comp & perks

Private healthcare and dental insurance
Generous work from abroad policy
2-for-1 share purchase plans
EV Scheme
Extra festive time off
Family-friendly benefits
Clear career paths
Transparent pay bands
Personal learning budgets
Regular learning days
28-day Work from Abroad policy