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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising sales, with a strong focus on client relationship management and strategic pipeline development. Proven ability to deliver impactful advertising proposals and exceed sales targets through effective negotiation and performance analysis.
Highest-signal resume keywords
Digital Advertising SalesClient Relationship ManagementPipeline Management Using CRMNegotiation SkillsPerformance Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic AdvertisingDisplay AdvertisingNative AdvertisingVideo AdvertisingSales Target Achievement
Soft Skills
Interpersonal SkillsPresentation SkillsInfluencing Decision-MakersClient Satisfaction Focus
Tools & Technologies
Salesforce
Industry Keywords
AdvertisingMedia SalesCampaign OptimizationClient Growth Strategies
About the role
Key responsibilities & impact- Identify and engage potential clients and agencies to expand the advertising partner base
- Own and nurture a portfolio of media agencies and direct clients
- Act as a trusted advisor and ensure high levels of client satisfaction
- Understand client objectives and deliver data-driven, creative, and impactful advertising proposals across Trainline’s digital channels
- Collaborate with internal teams to plan, implement, and optimise advertising campaigns
- Ensure campaigns meet performance goals and timelines
- Meet or exceed individual and team sales targets through strategic pipeline management and persuasive negotiation
- Provide clear performance metrics and actionable insights demonstrating ROI
- Highlight areas for future client growth
- Monitor industry developments, emerging technologies, and competitor activity to inform strategy and identify opportunities
Requirements
What you’ll need- Proven track record in advertising or media sales
- Hands-on experience selling to media agencies and direct clients
- Strong grasp of digital advertising, including programmatic, display, native, and video formats
- Excellent presentation, negotiation, and interpersonal skills
- Ability to influence key decision-makers
- Ability to cultivate long-term client relationships
- Demonstrable history of exceeding commercial targets
- Skilled in managing a pipeline using CRM tools such as Salesforce
- Ability to operate independently and within a fast-paced team environment
- Ability to work from the office a minimum of 60% of the time over a 12-week period
Benefits
Comp & perks- Private healthcare and dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme
- Extra festive time off
- Family-friendly benefits
- Clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
- Hybrid working model
- 28-day Work from Abroad policy