Channel Marketing Specialist

Transamerica

. Manage digital and promotional activities related to strategy, execution and reporting .

Posted 9/29/2026full-timeUnited StatesJuniorMid-Level💰 $65,000 - $74,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital marketing campaigns and promotional activities, with a strong focus on strategy execution and analytics. Proficient in utilizing marketing tools and platforms to enhance campaign effectiveness in the financial services sector.

Highest-signal resume keywords

Digital Marketing Campaign ExecutionMarketing Analytics ReportingContent Management SystemsProject ManagementFinancial Services Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationsDigital MarketingCampaign DevelopmentQualitative and Quantitative EvaluationCross-Functional Campaign Execution

Soft Skills

Creative ThinkingExcellent CommunicationRelationship BuildingOrganizational SkillsAbility to Manage Multiple Projects

Tools & Technologies

CMDCRMDAMSalesforce Marketing CloudWorkfront

Industry Keywords

AnnuitiesLife InsuranceMutual FundsEmployee BenefitsRetirement Products

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage digital and promotional activities related to strategy, execution and reporting
Handle multiple components of marketing campaigns across websites, social media, blogs, email and collateral
Participate in marketing planning, campaign development and program execution discussions
Help evaluate project effectiveness using qualitative and quantitative methods
Partner with the creative team to create marketing assets and copy
Adhere to established end-to-end campaign strategy and execution processes and workflows
Assist in campaign analytics reporting and review
Help create plans based on learnings and translate them into actionable plans
Execute cross-functional marketing campaigns supporting sales of annuities, life insurance, mutual funds, employee benefits and retirement products

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or equivalent experience
Two years of experience in marketing communications, digital marketing or project management
Experience executing digital campaigns and marketing programs
Moderate understanding of traditional and digital platforms
Technical acumen
Creative thinker
Excellent communication and relationship building skills
Organizational skills and the ability to manage multiple projects in a fast-paced environment
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront (preferred)
Financial services industry experience (preferred)

Benefits

Comp & perks

Competitive Pay
Bonus for Eligible Employees
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service
Ten (10) paid holidays per year
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs