Manager, Channel Marketing

Transamerica

. Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics .

Posted 9/29/2026full-timeUnited StatesSeniorLead💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic marketing campaigns, with a strong focus on performance metrics and customer engagement. Possesses analytical skills to evaluate program effectiveness and optimize marketing processes across digital and traditional platforms.

Highest-signal resume keywords

Digital Marketing ExperienceProject Management SkillsCampaign Strategy DevelopmentAnalytical SkillsTeam Leadership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DesignPerformance OptimizationMarket AnalysisProject ManagementDigital Campaign Execution

Soft Skills

Excellent CommunicationCreative ThinkingOrganizational SkillsRelationship Building

Tools & Technologies

Salesforce Marketing CloudContent Management SystemsWorkflow ToolsCRM SystemsDAM Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingFINRA Series 7

Industry Keywords

Financial ServicesMarketing CommunicationsChange ManagementDigital PlatformsCustomer Engagement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics
Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns
Review addressable market to define target audiences and create programs that drive relevant audience engagement
Track and evaluate program effectiveness using qualitative and quantitative methods
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, performance optimization, and troubleshooting
Define new processes and workflows as needed
Collaborate with cross-functional leaders to ensure superior customer service and operational excellence
Serve as internal escalation point for campaign-related issues

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications or equivalent experience
Eight years of marketing communications, digital marketing, or project management experience
Three years of marketing experience in financial services or a related industry
Thorough understanding of traditional and digital platforms
Experience managing projects/processes
Broad experience developing and executing digital campaigns and complex projects
Technical acumen to design campaigns that optimize the use of marketing platforms
Analytical and decision-making skills to identify and prioritize critical issues
Creative thinker
Excellent communication and relationship building skills
Organizational skills to manage multiple projects in a fast-paced environment
Team lead/supervisory experience preferred
Intermediary or institutional experience preferred
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront preferred
Experience in change management preferred
FINRA Series 7 for roles supporting mutual funds preferred

Benefits

Comp & perks

Competitive Pay
Bonus for Eligible Employees
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service
Ten (10) paid holidays per year
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs