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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing on-page SEO, creating landing pages, and optimizing ad campaigns to enhance online visibility. Proficient in using web analytics tools to monitor performance metrics and derive actionable insights.
Highest-signal resume keywords
On-Page SEO ManagementLanding Page CreationAd Campaign OptimizationGoogle Analytics ProficiencyBilingual in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Online MarketingSEO KnowledgeConversion TrackingKeyword ResearchAd CopywritingWeb AnalyticsPerformance Metrics MonitoringContent Management System ExperienceSocial Media AdvertisingAnalytical Skills
Soft Skills
Self-Directed Work ApproachCollaboration with Teams
Tools & Technologies
WordPressGoogle AnalyticsGoogle Search ConsoleBing Advertising
Industry Keywords
Online VisibilityPerformance ReportingTarget Audience ResearchAd Campaign Testing
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Maintain the website and manage on-page SEO
- Gradually increase online visibility
- Create landing pages and forms
- Set up conversion tracking
- Research keywords and target audiences
- Write ad copy
- Independently set up and optimize ad campaigns
- Test new approaches
- Monitor performance metrics and prepare reports
- Derive concrete actions from reports
- Evaluate new tools and share proven solutions with the team
- Work closely with content, design, and sales
- Report to the Head of Marketing
Requirements
What you’ll need- Initial experience in online marketing, including experience gained through vocational training or a working student position
- Experience with a content management system, ideally WordPress
- Basic knowledge of Google, Bing, and social media advertising
- Basic knowledge of SEO and web analytics, such as Google Analytics and Search Console
- Analytical and self-directed approach to work
- Excellent German and English skills
Benefits
Comp & perks- Permanent position / open-ended employment contract
- Hybrid working
- Flexible working hours
- 38-hour workweek
- 30 days of annual leave
- Professional development opportunities
- Company pension scheme
- Shopping vouchers
- Meal vouchers
- Kindergarten allowance
- Recreation allowance
- Modern office in Lingen
- Regular team events