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Paid Ads Specialist, Russian, English
Transparent Hiring. Set up and manage Meta advertising campaigns for Russian- and English-speaking audiences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Meta advertising campaigns for diverse audiences, with a strong focus on data analysis and optimization. Proficient in utilizing Meta Ads Manager and tracking tools to drive campaign performance and provide actionable insights.
Highest-signal resume keywords
Meta Ads ManagementLead Generation CampaignsMeta Ads ManagerFluent RussianAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationTargeting StrategiesAudience AnalysisPerformance MonitoringData-Driven Decision Making
Soft Skills
Attention to DetailIndependent WorkOwnership of Campaigns
Tools & Technologies
Meta PixelConversions APIGoogle Analytics
Industry Keywords
Advertising TrendsCompetitor ResearchExpert-Driven Businesses
About the role
Key responsibilities & impact- Set up and manage Meta advertising campaigns for Russian- and English-speaking audiences
- Set up targeting, audiences, placements, budgets, and campaign structures
- Monitor campaign performance and optimize based on results
- Analyze which creatives and audiences perform best
- Provide recommendations for creative tests and campaign improvements
- Track relevant market and competitor advertising trends
- Work with ready-to-use visuals and ad copy prepared by the marketing team; do not create ad creatives from scratch
- Identify the strongest creatives and audiences and recommend what should be changed or tested
- Turn performance insights into concrete recommendations for the marketing team
Requirements
What you’ll need- 2+ years of hands-on experience with Meta Ads
- Experience with lead generation campaigns
- Strong understanding of Meta Ads Manager, targeting, campaign structures and optimization
- Experience working with Russian- and English-speaking audiences
- Strong analytical skills and ability to make decisions based on campaign data
- High attention to detail
- Fluent Russian and good spoken and written English
- Ability to work independently and take ownership of campaigns
- Experience with recruitment, HR, relocation, career services or other expert-driven businesses is a plus
- Experience conducting competitor and advertising market research is a plus
- Experience with Meta Pixel, Conversions API or other tracking tools is a plus
- Experience working with Google Analytics or similar analytics tools is a plus
- CV, a short description of Meta Ads experience, and examples of managed campaigns requested for application
Benefits
Comp & perks- Part-Time work — around 10 hours per week
- Fully Remote work
- Flexible schedule
- Opportunity to shape campaign strategy and optimization based on your expertise
- Direct impact on campaign performance and lead generation