B2B Brand Manager

Treatwell

. Own and activate Treatwell’s B2B brand strategy, proposition, messaging and narrative across Europe .

Posted 9/17/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B brand marketing, with a strong focus on developing integrated campaigns, storytelling, and leveraging data for optimization. Proven ability to collaborate across functions and markets to enhance brand presence and drive engagement.

Highest-signal resume keywords

B2B Brand MarketingIntegrated Campaign DevelopmentAmbassador and Influencer ProgramsEvent and Trade Show StrategyData-Driven Content Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyCampaign DevelopmentStorytellingProject ManagementAudience Insight Analysis

Soft Skills

CollaborationCuriosityConfidence

Tools & Technologies

AI ToolsEmerging Marketing Tools

Industry Keywords

MarketplaceTechnologySaaSBeautyHospitality

About the role

Key responsibilities & impact

Own and activate Treatwell’s B2B brand strategy, proposition, messaging and narrative across Europe
Establish Treatwell as a credible voice in the professional hair, beauty and wellness industry
Develop integrated B2B campaigns to build awareness, consideration and demand among prospective salon partners
Build ambassador, influencer and advocacy programmes
Own event, trade show and industry-moment strategy, activation and measurement across Europe
Create market-relevant initiatives with local marketing teams to engage salon partners
Develop partner, technology and industry storytelling across campaigns, content, PR and owned channels
Lead and optimise B2B content and advertising across organic and paid social
Test messages, formats, channels and creative approaches using AI and emerging tools
Develop thought leadership, partner stories and industry commentary with the PR Manager
Shape offline and printed brand touchpoints, including welcome packs, event materials, sales collateral and partner communications
Create strategies, toolkits and assets for consistent local activation
Define metrics and report on B2B brand impact across awareness, reputation, engagement, acquisition and retention
Collaborate cross-functionally with Brand, Creative, Content, Social, PR, Product Marketing, Commercial, Partner Success and local market teams

Requirements

What you’ll need

Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality or partner-led business
Strong understanding of brand strategy, positioning, propositions and messaging
Experience developing integrated B2B campaigns across paid, owned, earned and offline channels
Proven experience building ambassador, advocacy, influencer or community programmes
Experience delivering events, activations or trade shows, ideally across multiple European markets
Strong storytelling skills
Experience using data, testing and audience insight to optimise content and campaigns
Curiosity about using AI and emerging tools to improve marketing effectiveness
Strong project management skills
Experience working with creative teams and agencies
Confidence working across markets, functions and seniority levels
Commercial judgement and understanding of brand marketing’s contribution to acquisition, engagement, retention and long-term growth

Benefits

Comp & perks

28-days holiday, plus bank holidays
Monthly €/£40 Treatwell vouchers
Mental health support through partnership with Plumm
Benefits platform offering cycle to work scheme, high street discounts and other perks
Growth funds for professional development
Beneficial pension scheme
Enhanced parental pay & leave policy
Thursday drinks in the office