B2B CRM Marketing Executive

Treatwell

. Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality .

Posted 9/22/2026full-timeAmsterdam • NetherlandsJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing end-to-end B2B CRM campaigns and lifecycle marketing within the SaaS sector, leveraging data analytics to optimize campaign performance and engagement. Proficient in managing multiple campaigns across diverse markets while ensuring timely delivery and high-quality standards.

Highest-signal resume keywords

B2B CRM ExperienceLifecycle MarketingEmail CRM PlatformsData AnalysisCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B CRMLifecycle MarketingCampaign ExecutionData AnalysisEmail Marketing

Soft Skills

Analytical ThinkingAgilityAttention to Detail

Tools & Technologies

Hubspot

Industry Keywords

SaaSTech SectorCampaign TargetingMarket AdaptationEnglish Fluency

About the role

Key responsibilities & impact

Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality
Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams
Turn quick-turnaround briefs into well-executed, on-brand CRM sends
Build and run lifecycle campaigns that convey the value of SaaS products to salon partners, reinforce engagement, and help prevent churn
Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages
Partner with Product, Sales, and Supply teams to stay ahead of launches and reactive needs
Ensure campaigns are briefed, built, and delivered on time
Report to the B2B CRM Manager

Requirements

What you’ll need

2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business
Experience working with email CRM platforms (like Hubspot) necessary
Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance
A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality
Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast
English fluency is a must
Any other European language is a plus

Benefits

Comp & perks

28 days’ holiday, plus public holidays
A €40 voucher every month via our benefits platform Alleo
Mental health support through our partnership with OpenUp
The option to join the Lease a Bike scheme from your second contract onwards
Enrolment in the Bright Pensioen pension scheme from your second contract onwards
An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way
Reasonable adjustments to the recruitment process as required