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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing broadcast campaigns using Braze, with a strong focus on A/B testing, data analysis, and multi-market coordination. Capable of adapting campaigns for local markets while ensuring timely delivery and optimization based on performance metrics.
Highest-signal resume keywords
Braze Campaign ManagementHTML/CSS EditingA/B TestingData AnalysisMulti-Market Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign BuildingSegmentationSchedulingPersonalisation LogicPerformance ReportingContent CoordinationMarket-Specific AdaptationReactive Communication OptimizationExecution MindsetCRM Campaign Improvement
Soft Skills
Analytical ThinkingAgilityCollaborationCommunicationStructured Management
Tools & Technologies
BrazeEmail Marketing PlatformsCRM Systems
Industry Keywords
Broadcast CampaignsCustomer SegmentationMarket NuancesCommercial MomentsPerformance Benchmarks
About the role
Key responsibilities & impact- Build broadcast campaigns end to end in Braze, including templates, segments, workflows, personalisation logic and scheduling
- Execute campaigns across email, push, in-app and content cards
- Turn around time-sensitive and urgent sends according to the reactive calendar and CRM Manager priorities
- Deliver campaign plans for key commercial moments such as Black Friday, seasonal peaks and key dates
- Self-QA campaigns for targeting, links, copy, creative, personalisation and localisation, then submit for review
- Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants
- Coordinate content and creative production with Design and Content teams
- Run a structured A/B testing programme to improve engagement and conversion
- Report campaign performance against agreed benchmarks and feed learnings into future campaigns
- Optimise reactive communications, customer segmentation, send frequency, relevance and commercial priorities
- Support local market teams with ad-hoc marketing initiatives and requests
Requirements
What you’ll need- Hands-on ESP experience (essential): 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling
- Able to navigate HTML/CSS edits; confident tweaking and adding elements, not coding from scratch
- Highly analytical, with a proven track record of using data and A/B testing to inform and optimise campaign performance
- Execution and delivery mindset; able to turn commercial moments and reactive briefs around quickly and build campaigns end-to-end
- Highly structured in managing execution of a busy, multi-market communications calendar, while remaining agile for reactive moments
- Prepared to engage with and semi-regularly meet local marketing teams across Europe
- Ability to understand market nuances and customer needs to improve CRM campaigns
Benefits
Comp & perks- 28-days holiday, plus bank holidays
- Monthly £40 Treatwell vouchers
- Mental health support through one of our partnerships
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- A beneficial pension scheme and enhanced parental pay & leave policy
- Thursday drinks in the office