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Treatwell

Head of Field Sales – Germany

Treatwell

. Provide strategic and operational leadership for the German Field Sales organization .

Posted 10/21/2026full-timeBerlin • GermanyLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates strategic and operational leadership in field sales, with a focus on developing high-performing teams and implementing data-driven sales strategies. Proficient in coaching, performance management, and enhancing sales productivity across diverse markets in Germany.

Highest-signal resume keywords
Field Sales LeadershipSales Team ManagementSales Productivity ImprovementKPI DevelopmentFluent German And English

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentPerformance Standards ImplementationData-Driven Sales StructureCoaching And MentoringMarket Dynamics Analysis
Soft Skills
Team BuildingExecutive Leadership CollaborationCommunication Skills
Industry Keywords
B2B SalesSales Process DisciplineGerman Metropolitan RegionsRural Sales Strategies

About the role

Key responsibilities & impact
  • Provide strategic and operational leadership for the German Field Sales organization
  • Take overall responsibility for the performance of the German Field Sales organization
  • Develop tailored regional sales strategies for established and new markets
  • Lead five regional field sales teams comprising approximately 40 employees
  • Further develop the organization into a high-performing, data-driven sales structure
  • Scale Field Sales and expand the organization by an additional 30–40 talented professionals
  • Increase team productivity and implement proven best practices from scaled B2B sales organizations
  • Establish clear KPIs, binding standards, and a transparent performance culture
  • Maintain a regular field presence, coach managers, and monitor market dynamics
  • Work closely with DACH Core Management and contribute to strategic decision-making
  • Exchange best practices with the Field Sales teams in other Treatwell markets

Requirements

What you’ll need
  • Demonstrated success leading large sales teams of 30+ employees, preferably in field sales, across Germany and ideally spanning multiple cities and regions
  • At least 3 years of management experience
  • At least 7 years of total professional experience
  • Proven success in increasing sales productivity and process discipline
  • Experience implementing high-performance standards
  • Ability to coach managers and build diverse, high-performing teams
  • Experience serving as a sparring partner to executive leadership
  • Strong willingness to be regularly active in the field, approximately 2–3 days per week
  • Deep understanding of the commercial characteristics of German metropolitan and more rural regions
  • Fluent German and English, both written and spoken

Benefits

Comp & perks
  • Competitive base salary plus performance-based bonus/incentive scheme
  • Hybrid working model (Berlin office and home office)
  • 28 days of annual leave
  • €40 monthly Treatwell voucher for personal beauty treatments
  • €30 monthly subsidy for Urban Sports Club
  • Modern equipment (Apple MacBook, smartphone/iPhone, company iPad, etc.)
  • Support through our partnership with OpenUp
  • 20% employer contribution to the company pension scheme (HDI)
  • Open, dynamic company culture
  • Regular leadership events
  • Company car