Marketing Lead, B2B

Treatwell

. Report directly to the Head of Marketing .

Posted 9/19/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in SaaS marketing, with a focus on driving revenue growth through upsell strategies and effective go-to-market execution across multiple international markets. Proven ability to lead teams, optimize marketing performance using data, and align stakeholders for successful product launches.

Highest-signal resume keywords

8+ Years Marketing ExperienceSaaS Ecosystem ExposureData-Driven Marketing OptimizationTeam LeadershipStakeholder Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SaaS MarketingLead GenerationUpsell StrategiesPerformance MarketingRevenue GrowthGo-To-Market ExecutionData AnalysisB2B Growth ChannelsProduct Launch CoordinationCommercial Outcome Focus

Soft Skills

Highly StructuredExecution-FocusedCollaborationStakeholder ManagementCommunication

Tools & Technologies

CRM SystemsMarketing Automation ToolsAnalytics PlatformsPerformance Tracking Software

Industry Keywords

Tech SectorInternational MarketsSalon AcquisitionCustomer Lifetime ValueMarketing Execution

About the role

Key responsibilities & impact

Report directly to the Head of Marketing
Manage the complexity of multiple SaaS products: Salonized, Treatwell Connect, and Treatwell Expert
Lead a dedicated team of marketers
Collaborate with central and local Supply teams
Drive salon acquisition, lead generation, and sign-up conversion alongside Performance Marketing and Sales
Drive revenue growth through high-converting upsell strategies and feature launches in coordination with CRM and Product
Ensure efficient SaaS marketing execution and go-to-market for feature releases across 14 countries
Build and scale new B2B growth channels, including referrals and flyering
Orchestrate upsell strategies to maximize salon lifetime value
Establish Treatwell as a trusted partner for salons globally
Align central teams including Performance, Product, and CRM with local market leads

Requirements

What you’ll need

8+ years of Marketing experience in the Tech sector (mandatory)
Exposure to SaaS ecosystems is a strong plus
Highly structured with proven ability to manage high complexity across multiple products and international markets
Commercially outcome-focused and data-driven
Ability to optimize marketing execution continuously using data
Execution-focused approach with ability to align stakeholders and execute seamlessly
English fluency is mandatory
Any other European language is a plus

Benefits

Comp & perks

28-days holiday, plus bank holidays
Monthly Treatwell vouchers
Mental health support through partnership with Open-Up
Market-specific benefits
Reasonable adjustments to the recruitment process as required