PR Manager

Treatwell

. Develop and deliver an integrated PR strategy across Treatwell’s European markets .

Posted 9/17/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated PR strategies across European markets, with a strong focus on the beauty and wellness landscape. Capable of managing PR agencies, crafting compelling narratives, and building relationships with key media stakeholders to enhance brand visibility and reputation.

Highest-signal resume keywords

PR Strategy DevelopmentConsumer and B2B PRThought Leadership DevelopmentMedia Relationship ManagementCrisis Communications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PR ExperienceEditorial JudgmentStorytellingBudget ManagementData AnalysisWritingEditingVerbal CommunicationCross-Market CoordinationReputational Risk Management

Soft Skills

Collaborative ApproachStrong JudgmentCommercial Awareness

Industry Keywords

BeautyWellnessConsumer MediaTrade MediaEuropean MarketsBrand GrowthCultural RelevanceMedia MonitoringCrisis ManagementThought Leadership

About the role

Key responsibilities & impact

Develop and deliver an integrated PR strategy across Treatwell’s European markets
Build Treatwell’s share of voice across consumer, beauty, business, technology, and industry media
Create a proactive communications calendar covering campaigns, cultural moments, company news, product launches, industry trends, and thought leadership
Balance global consistency with local relevance across European markets
Lead PR for brand campaigns, partnerships, activations, and key trading moments
Turn Treatwell data, expertise, and customer behavior into culturally relevant stories
Build relationships with consumer, beauty, lifestyle, travel, business, technology, entrepreneurial, and trade media
Collaborate with Brand Marketing, Social, Content, Influencer, Creative, Commercial, Product, Supply, People, and local market teams
Position Treatwell as a trusted authority for hair and beauty professionals
Develop thought leadership platforms for senior leaders and internal experts
Manage Treatwell’s European PR agencies, including briefs, priorities, targets, standards, budgets, and performance
Provide local markets with messaging and assets while protecting a consistent Treatwell narrative
Own core messaging and support corporate communications, company announcements, and executive profiling
Anticipate reputational risks and coordinate issues and crisis communications
Monitor media and cultural conversations for opportunities and risks
Establish reporting connecting PR activity to reach, relevance, reputation, and commercial impact

Requirements

What you’ll need

Significant experience in PR or communications, in-house, agency-side, or both
Experience leading communications across multiple European markets
Strong knowledge of the beauty and wellness landscape
Proven ability to deliver consumer and B2B PR
Experience managing multiple PR agencies, budgets, and cross-market programmes
Excellent editorial instinct and storytelling judgment
Strong relationships with consumer, beauty, business, technology, or trade media
Experience developing thought leadership and working with senior spokespeople
Ability to turn data, business priorities, and complex product stories into clear narratives
Excellent writing, editing, and verbal communication skills
Strong judgment when managing sensitive or reputational issues
Collaborative approach across Brand, Commercial, Product, Growth, Data, and local market teams
Commercial awareness and understanding of PR’s contribution to brand growth and business performance
Fluency in English
Additional European languages are an advantage

Benefits

Comp & perks

28-days holiday, plus bank holidays
Monthly €/£40 Treatwell vouchers
Mental health support through partnership with Plumm
Benefits platform offering cycle to work scheme, high street discounts and other perks
Growth funds for personal and team development
Beneficial pension scheme
Enhanced parental pay and leave policy
Thursday drinks in the office
Hybrid workplace arrangement