Senior B2B CRM Executive – Leads Management

Treatwell

. Execute end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel .

Posted 9/30/2026full-timeAmsterdam • NetherlandsSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B CRM and Lifecycle Marketing within the Tech sector, with a strong focus on Salesforce management and data-driven optimization of lead nurture and conversion strategies across multiple markets. Capable of collaborating effectively with sales teams to enhance pipeline health and drive successful marketing initiatives.

Highest-signal resume keywords

B2B CRM ExperienceSalesforce ManagementLead Nurture OptimizationData AnalysisLifecycle Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead ScoringSegmentationAutomated Follow-UpSales-Assisted Follow-UpLead TrackingAttribution ReportingMulti-Market CRM ManagementSales and Marketing AlignmentConversion StrategyWin-Back Flows

Soft Skills

Analytical ThinkingStrategic ThinkingAgilityCollaborationCommunication

Tools & Technologies

SalesforceCRM SoftwareData Hygiene ToolsMarketing Automation Platforms

Industry Keywords

SaaSLead ManagementSales FunnelB2B MarketingPipeline Health

About the role

Key responsibilities & impact

Execute end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel
Manage lead scoring, segmentation, automated follow-up, and sales-assisted follow-up
Partner with a multi-national sales team to define lead management, routing, and handoff criteria
Refine sales and marketing cadences to maximise conversion and shorten sales cycles
Design and operate recycle and win-back flows for stalled or lost leads
Manage Salesforce workflows, automations, and data hygiene between lead management and CRM software
Ensure accurate lead tracking, attribution, and reporting across markets and products
Adapt nurture, recycle, and win-back content and cadences for multiple markets and languages
Track and report lead funnel performance and provide Sales and leadership visibility into pipeline health
Report to the senior B2B marketing manager

Requirements

What you’ll need

3+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business
Salesforce (or a similar sales CRM) experience is a must-have
Proven track record of working closely with a multi-national sales team to align marketing and sales processes and drive pipeline conversion
Highly analytical, with a proven track record of using data to optimise lead nurture, conversion, and win-back journeys
Strategic thinking and hands-on ability to build and run lifecycle initiatives end-to-end
Highly structured in managing complex, multi-market CRM programmes, while being scrappy and agile in testing new nurture and recycle tactics
Prepared to engage with and semi-regularly meet/shadow sales and supply teams across Europe
Fluency in English is mandatory
Any other European language is a plus

Benefits

Comp & perks

28 days’ holiday, plus public holidays
A €40 voucher every month via our benefits platform Alleo
Mental health support through our partnership with OpenUp
Option to join the Lease a Bike scheme from your second contract onwards
Enrolment in the Bright Pensioen pension scheme from your second contract onwards
An extra day off each year – the Treat Yourself Well Day