Director, Marketing

Trella Health

. Own the marketing function across demand generation, brand awareness, content, communications, and internal marketing for a multi-product portfolio .

Posted 10/27/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on demand generation and pipeline management, leveraging AI tools to enhance marketing effectiveness and drive revenue growth. Proven ability to lead cross-functional teams and execute multi-channel marketing strategies across diverse markets.

Highest-signal resume keywords

10+ Years B2B Marketing ExperienceDemand Generation LeadershipAI Marketing Tools FluencyMulti-Channel Program SuccessStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline ManagementMulti-Channel MarketingData-Driven RecommendationsCampaign CreationPositioning and MessagingMarketing OperationsPerformance ReportingBudget ManagementProject Management

Soft Skills

Leadership SkillsCoaching SkillsProblem-Solving SkillsSuperior Communication SkillsProactive Attitude

Tools & Technologies

SalesforceMarketoClaudeAI Marketing Tools

Industry Keywords

SaaS MarketingHealthcare MarketingPost-Acute CareSpecialty TherapyValue-Based CareB2B Demand Generation

About the role

Key responsibilities & impact

Own the marketing function across demand generation, brand awareness, content, communications, and internal marketing for a multi-product portfolio
Own the marketing-sourced pipeline number and deliver predictable, scalable, repeatable pipeline that converts to revenue
Set and hit pipeline targets by market and product, directing spend and effort toward growth opportunities
Monitor and optimize digital/paid, SEM, website, email, and webinar channels
Build demand programs that support BDR and sales motions and improve hand-offs to qualified pipeline
Embed AI across content production, campaign creation, audience research, personalization, and performance reporting
Set standards for AI-first marketing workflows and redesign processes around new tools
Develop positioning and messaging across the Insights and CRM portfolio
Partner with Product and Product Marketing to bring new capabilities to market
Own marketing operations, analytics, effectiveness, efficiency, and ROI measurement
Partner with RevOps on pipeline reporting and attribution
Manage agency and contractor relationships, expectations, and budgets
Coach, develop, and hold accountable a team of pipeline-focused marketers
Build a high-performance, test-and-learn culture
Partner with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing
Advance multiple strategic and executional projects simultaneously

Requirements

What you’ll need

10+ years in B2B marketing with a track record of driving demand and generating pipeline, preferably in SaaS, including experience leading a marketing function or demand-gen organization
Demonstrated ability to own and hit a pipeline number
Genuine fluency with AI marketing tools and a concrete track record of using AI to increase a team’s output and quality
Experience marketing a multi-product portfolio across more than one market or buyer type, and balancing competing demand goals
Proven success acquiring, nurturing, and converting buyers through multi-channel programs (digital, paid, email, web, webinars, events)
Strong leadership and coaching skills
Powerful analytical and problem-solving skills, combining qualitative and quantitative insight to make data-driven recommendations
Hands-on experience with Claude, Salesforce and Marketo
Ability to operate across strategy and execution and keep multiple projects moving at once
Superior communication skills, inquisitive nature, and proactive, can-do attitude
BA/BS degree or equivalent experience
Preferred: experience marketing to healthcare providers, suppliers, or other healthcare buyers
Preferred: familiarity with post-acute care, specialty therapy, HME, or value-based care markets
Preferred: experience marketing both analytics and CRM or workflow products
Preferred: experience scaling demand generation in a growth-stage or PE/VC-backed environment

Benefits

Comp & perks

Health, dental, vision, and voluntary benefits
Competitive salary
Incentive compensation
Equity shares
401(k) retirement savings
Flexible PTO
10 paid holidays
Flexible work hours
Paid leave programs
Marketplace for discounted retail and entertainment