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Tricentis

GTM Strategy – Growth Director

Tricentis

. Define where and how the company competes to deliver scalable, capital-efficient growth .

Posted 9/24/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Go-To-Market (GTM) strategy, market segmentation, and competitive analysis to drive scalable growth and optimize resource allocation. Proven ability to influence executive stakeholders and present strategic recommendations at the board level.

Highest-signal resume keywords
GTM StrategyMarket SegmentationFinancial ModellingAnalytical FluencyStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
GTM Coverage Model DesignMarket AnalysisCompetitive IntelligenceSales Productivity ModellingCapacity PlanningScenario ModellingData-Driven Decision FrameworksKPI EstablishmentRevenue OperationsGrowth Strategy
Soft Skills
Executive CommunicationCross-Functional CollaborationStrategic Decision-Making
Tools & Technologies
BI Tools
Industry Keywords
B2B SaaSTop-Tier Strategy ConsultingHigh-Growth EnvironmentsPre-IPOSanctions Compliance

About the role

Key responsibilities & impact
  • Define where and how the company competes to deliver scalable, capital-efficient growth
  • Architect the enterprise-wide go-to-market strategy by aligning market opportunity, competitive advantage, and internal capability
  • Own and continuously refine the company’s segmentation framework
  • Evaluate customer segments by growth potential and right-to-win to prioritize investment
  • Define differentiated right-to-win levers using product-market fit, ecosystem partnerships, customer proof points, pricing power, and execution capability
  • Assess competitive intensity, buyer decision criteria, and internal performance data
  • Translate segmentation analysis into GTM guidance across direct sales, partners, opportunistic pursuits, and deprioritized areas
  • Design and optimize the GTM coverage model across direct, partner, and hybrid channels
  • Allocate cross-functional resources to priority segments to maximize win probability, revenue concentration, and economic return
  • Partner with Finance, Sales Ops, and Sales leadership on capacity, territory, and productivity models
  • Align hiring plans and partner strategy with segment priorities and growth ambition
  • Translate market analysis, competitive intelligence, and performance data into board-ready growth scenarios and investment recommendations
  • Set the strategic agenda for executive decision-making
  • Coordinate execution across Sales, Marketing, Product, Partnerships, and regional teams
  • Establish KPIs and governance mechanisms tracking growth by segment, win rates, and capital efficiency
  • Report to the VP, Global Revenue Operations & GTM

Requirements

What you’ll need
  • 8+ years of experience in GTM strategy, growth strategy, commercial strategy, or revenue operations
  • Background in top-tier strategy consulting (MBB or equivalent) and/or senior strategy roles in B2B SaaS
  • Demonstrated experience designing market segmentation and coverage models in complex, multi-segment environments
  • Strong financial modelling capability, including sales productivity, capacity planning, and scenario modelling
  • Advanced analytical fluency (BI tools, data-driven decision frameworks)
  • Proven ability to influence C-suite stakeholders and present at board level
  • Track record of driving measurable improvements in win rates, growth concentration, or cost-of-sale efficiency
  • Experience operating in high-growth, pre-IPO, or scaling technology environments preferred
  • Candidates must not be listed on any government restricted party lists, including OFAC SDN List and U.S. Commerce Department restricted lists
  • Candidates must certify that their employment would not violate any sanctions or export control regulations
  • Candidates must notify the employer of changes to their sanctions or export-control status during the application process or subsequent employment

Benefits

Comp & perks
  • Hybrid work arrangement (3 days in office)
  • Equal opportunity workplace
  • Consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law