Manager, Employer Brand Communications

. Develop and lead Trinity’s employer brand and EVP content strategy .

Posted 10/15/2026full-timeRemote • Massachusetts • United StatesMid-LevelSenior💰 $108,000 - $162,000 per yearWebsite

Key responsibilities & impact

Develop and lead Trinity’s employer brand and EVP content strategy
Define priority audiences, channels and content to strengthen Trinity’s reputation and competitive position among top talent
Partner with Talent Acquisition, HR and business leaders to translate talent and employee experience insights into communications and campaigns
Monitor employer brand and talent market trends, including competitor positioning and practices
Lead employee storytelling and content development across profiles, videos, blogs, social media and other formats
Own and optimize Trinity’s employer brand presence across external platforms and careers pages
Manage reputation and response activities involving candidate and employee feedback
Build relationships with key platform partners
Build employee advocacy and employer reputation programs, including review initiatives, workplace awards and recognition programs
Develop and execute organic and paid campaigns across social, web and digital channels
Manage associated budget and external agency and platform partnerships
Establish and manage measurement frameworks for reputation, awareness, engagement, audience growth and talent acquisition outcomes
Partner on evolving Trinity’s SharePoint presence and employee communications ecosystem
Assess and develop an executive thought leadership program

What you’ll need

Experience developing and leading employer brand and employee value proposition (EVP) content strategies
Experience partnering with Talent Acquisition, HR, Corporate Communications, Marketing and business leaders
Knowledge of employer brand and talent market trends, competitor positioning and practices
Experience developing employee storytelling and content across profiles, videos, blogs, social media and other formats
Experience managing employer brand presence across LinkedIn, Glassdoor, Indeed, Handshake, Punchbowl and careers pages
Experience building employee advocacy and employer reputation programs
Experience executing organic and paid digital campaigns
Knowledge of SEO and digital best practices
Experience managing budgets and external agency and platform partnerships
Experience establishing measurement frameworks and evaluating performance metrics
Ability to develop executive thought leadership programs, including research, strategy, content development and measurement

Comp & perks