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Interim Head of Marketing
Trinny London. Lead the strategic direction and execution of brand and product marketing.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading brand and product marketing strategies, driving multi-channel activations, and optimizing performance through data-driven insights. Proven ability to mentor high-performing teams and build cross-functional partnerships to align marketing initiatives with business objectives.
Highest-signal resume keywords
Head Of Marketing ExperienceIntegrated Activation PlansFinancial AcumenCross-Functional PartnershipsImpactful Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingProduct MarketingMarket Dynamics AnalysisPerformance OptimisationProduct Proposition DevelopmentCampaign StrategyData-Driven InsightsPricing FrameworksConsumer InsightsMarketing Frameworks
Soft Skills
MentoringTeam LeadershipStakeholder InfluenceAgile AdaptabilityDetail Orientation
Industry Keywords
Brand VisionCommercial PerformanceAcquisition StrategyRetention StrategyEmerging TrendsMedia LandscapeMarketing CalendarHigh-Stakes PrioritisationMulti-Channel ActivationsCreative Alignment
About the role
Key responsibilities & impact- Lead the strategic direction and execution of brand and product marketing.
- Oversee brand and product marketing while reporting to the CMO.
- Drive the product marketing roadmap, including strategy for new product launches and reactivations.
- Lead brand campaigns and always-on strategy to drive acquisition, conversion, and retention.
- Partner with Product Development to shape and articulate product propositions.
- Own the global marketing calendar and continuous brand storytelling.
- Build product marketing frameworks and benchmarks for pricing, messaging, positioning, and performance optimisation.
- Build partnerships with Social, PR, Creative, Product Innovation, Retail, and Ecomm/Digital teams.
- Lead, inspire, and develop a high-performing marketing team.
- Drive multi-channel activations with measurement and optimisation.
- Liaise between creative and commercial teams to align activity with brand and business goals.
- Monitor emerging trends, consumer insights, and market dynamics.
Requirements
What you’ll need- Extensive experience operating at a Head of Marketing or equivalent senior level, driving brand vision and departmental growth.
- Proven ability to architect and execute integrated activation plans aligned with overarching business objectives.
- Strong financial acumen focused on leveraging data-driven insights to optimise commercial performance and ROI.
- Track record of mentoring and scaling high-performance teams.
- Deep-rooted marketing fluency with a comprehensive understanding of the media landscape.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments.
- Impactful communicator able to present with confidence and influence stakeholders at all levels.
- Ability to thrive in fast-paced, agile environments with meticulous detail and high-stakes prioritisation.