Director of Paid Media – Operations

True North

. Build systems and standards for the paid media practice to operate effectively at scale .

Posted 11/6/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in managing paid media campaigns, particularly within healthcare, while leveraging AI tools for optimization and automation. Proven ability to lead teams, mentor professionals, and ensure compliance with advertising rules and privacy standards.

Highest-signal resume keywords

Paid Media ManagementHealthcare Advertising ComplianceAI Tools UtilizationCampaign OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdsMicrosoft AdsProgrammatic AdvertisingConversion TrackingAttributionA/B TestingAI Prompt WritingWorkflow AutomationIncrementality Testing

Soft Skills

Client CommunicationTeam CollaborationMentoringStrategic ThinkingProblem-Solving

Tools & Technologies

GA4Looker StudioProject Management ToolsAudience ToolsAI Tools

Industry Keywords

Healthcare AccountsAdvertising RulesPerformance TrackingOptimization StandardsCampaign Reporting

About the role

Key responsibilities & impact

Build systems and standards for the paid media practice to operate effectively at scale
Lead Paid Media Managers and Specialists
Ensure optimizations occur on every account every week
Balance team capacity with workload and surface problems to leadership on a clear cadence
Identify manual and repetitive tasks and develop AI prompts, templates and workflows
Evaluate and implement AI features in advertising platforms and external AI tools
Maintain a shared library of prompts and AI-assisted processes
Manage and mentor PMMs and Specialists through one-on-ones, performance reviews and development plans
Coach PMMs on strategic thinking and client relationship ownership
Serve as escalation point for operational, staffing, performance and tracking issues
Maintain systems for weekly optimization completion, documentation and review
Track spend, pacing and forecasts and flag delivery issues
Support PMM-owned accounts with performance, tracking and client concerns
Investigate changes in results across targeting, creative, tracking and landing pages
Join client calls when PMMs need support
Establish standards for campaign builds, QA, optimization, reporting and benchmarking
Implement the testing framework for proposing, prioritizing and evaluating tests
Partner with Analytics to connect media results to patient appointments and leads
Ensure AI tools, tracking and audience data follow healthcare privacy and advertising rules

Requirements

What you’ll need

7+ years of paid media experience
At least 3 years working on healthcare accounts and within healthcare privacy and advertising rules
Hands-on experience running campaigns in Google Ads, Meta, Microsoft Ads and programmatic platforms
2+ years managing or mentoring paid media team members
Hands-on experience using AI tools such as ChatGPT, Claude or Gemini for paid media work
Strong understanding of AI and automation features built into ad platforms
Comfortable writing and refining AI prompts, building templates and creating repeatable workflows
Good understanding of conversion tracking, attribution and A/B testing
Comfortable using ad platforms, GA4 and Looker Studio to derive insights and recommendations
Confident communication with clients and internal leadership
Agency experience strongly preferred
Experience with incrementality or lift testing, project or workflow management tools, or audience tools is a plus
Excellent communication and people skills
Able to work independently and as part of a team in a fast-paced, remote agency environment

Benefits

Comp & perks

100% remote work environment
Medical, dental & vision
Unlimited PTO and sick time
401(k)
Paid parental leave
Growth opportunities to learn, grow and lead