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True North

Marketing Data Analyst

True North

. Build, automate, and maintain client-ready dashboards and reporting suites in Looker Studio and supplementary BI tools .

Posted 11/10/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in data analysis, dashboard creation, and performance reporting, with a strong focus on data quality and actionable insights. Proficient in SQL, Google BigQuery, and Looker Studio, with experience in A/B testing and marketing analytics.

Highest-signal resume keywords
SQL ProficiencyGoogle BigQuery ExpertiseLooker Studio Advanced SkillsA/B Testing ExperienceData Analysis in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Dashboard CreationData AnalysisStatistical AnalysisData StrategyA/B TestingData CleaningData IntegrationData ValidationPerformance ReportingTaxonomy Frameworks
Soft Skills
CollaborationCommunicationProblem-SolvingAttention to DetailStorytelling
Tools & Technologies
Looker StudioGoogle Analytics 4TableauPower BIGoogle Tag ManagerAdobe AnalyticsInvocaCallRailSalesforceMeta Ads
Industry Keywords
Performance MarketingHealthcare MarketingHIPAA ComplianceCRM IntegrationEHR Integration

Tech Stack

Tools & technologies
BigQueryPythonSQLTableau

About the role

Key responsibilities & impact
  • Build, automate, and maintain client-ready dashboards and reporting suites in Looker Studio and supplementary BI tools
  • Design, prompt, and maintain internal AI agents and automated workflows
  • Train AI agents on agency taxonomies, metrics, and benchmarks
  • Analyze cross-channel marketing data to identify actionable insights and performance anomalies
  • Deliver optimization recommendations to account and media teams
  • Support the design, implementation, and tracking of A/B test experiments
  • Calculate statistical significance and evaluate winning variations
  • Query, integrate, transform, and clean large datasets using SQL and Google BigQuery
  • Validate tracking setups and investigate discrepancies across GA4, Google Tag Manager, conversion pixels, call-tracking platforms, and CDPs
  • Lead UTM governance, campaign naming conventions, and taxonomy frameworks
  • Support data collection, cohort preparation, data hygiene, and model validation for MMM, MTA, incrementality tests, and other advanced models
  • Translate technical findings into digestible insights
  • Collaborate with media and account teams to maintain data integrity and improve performance

Requirements

What you’ll need
  • Bachelor’s degree in statistics, data analytics, applied mathematics, or marketing
  • 1-2+ years of agency or performance marketing experience in data analysis, data strategy, or a similar role
  • Proven track record in dashboard creation, A/B testing and performance reporting
  • Hands-on proficiency with Google Big Query and SQL
  • Familiarity with Python or R for scripting and statistical analysis is a strong plus
  • Advanced proficiency in Looker Studio
  • Working knowledge of Tableau, Power BI, Google Analytics 4, and Adobe Analytics
  • Proven dedication to data quality, debugging tracking discrepancies, root-cause troubleshooting, and enforcing structured UTM/taxonomy conventions
  • Ability to translate complex datasets into clear, actionable stories for internal teams and external stakeholders
  • Exposure to healthcare marketing, HIPAA-compliant tracking practices, and CRM/EHR integration is a strong plus
  • Familiarity with Invoca, CallRail, Freshpaint, OursPrivacy, Segment, Salesforce, Meta Ads, and Google Ads
  • Familiarity with AI workflows, LLM prompting, and automation tools

Benefits

Comp & perks
  • Competitive compensation and benefits package inclusive of maternity/paternity leave
  • 100% remote work
  • Unlimited PTO and sick time
  • A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication
  • A collaborative environment that fosters mutual respect and enhanced results
  • Continuing education
  • Opportunities for internal career growth