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Paid Media Manager
True North. Assist in the development and execution of comprehensive paid media strategies for healthcare accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies specifically for the healthcare industry, with a strong focus on lead generation, campaign optimization, and data analysis. Proficient in utilizing tools like Google Ads, Meta platforms, and Google Analytics 4 to drive performance and deliver actionable insights.
Highest-signal resume keywords
Paid Media Campaign DevelopmentHealthcare Industry ExperienceGoogle Ads ManagementData Analysis and StorytellingLead Generation Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationConversion TrackingAttribution ModelingA/B TestingMulti-Channel Campaign Management
Soft Skills
Excellent CommunicationPresentation SkillsInterpersonal Skills
Tools & Technologies
Google AdsMeta PlatformsMicrosoft AdsGoogle Analytics 4Looker Studio
Industry Keywords
Healthcare MarketingLead GenerationPaid Media StrategiesCampaign PerformanceData-Driven Adjustments
About the role
Key responsibilities & impact- Assist in the development and execution of comprehensive paid media strategies for healthcare accounts
- Assist in developing and driving lead generation strategies
- Outline media plans for multi-channel campaigns
- Manage multi-channel campaigns aligned with client objectives and KPIs
- Develop and deliver insightful monthly reports with key metrics, trends, and actionable recommendations
- Identify campaign optimization opportunities and implement data-driven adjustments
- Maintain advanced knowledge of paid media industry best practices and emerging trends
- Collaborate with cross-functional teams for seamless campaign execution
- Present campaign performance and strategic recommendations to clients
Requirements
What you’ll need- 4–6 years of proven experience in paid media campaign development, deployment, and analysis
- Minimum of 2 years of experience specifically within the healthcare industry
- Advanced experience managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
- Understanding of the healthcare marketing landscape
- Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate data and find answers
- Experience in campaign data analysis and storytelling
- Proven ability to develop and implement successful lead generation strategies
- Experience with conversion tracking and understanding of attribution modeling
- Experience in A/B testing and optimization techniques
- Excellent communication, presentation, and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced, remote agency environment
Benefits
Comp & perks- Competitive compensation
- Flexible work schedules
- 100% remote-work environment
- Medical insurance
- Dental insurance
- Vision insurance
- Supplemental life insurance
- Discretionary company 401(k) match
- Unlimited PTO
- Unlimited sick time