Performance Marketing Manager – Finance

Truelogic Software

. Own paid media strategy, execution, and performance across multiple business verticals .

Posted 11/5/2026full-timeRemote • TaiwanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media strategies across multiple platforms, with a strong focus on lead generation and performance marketing metrics. Proficient in leveraging AI tools for creative development and data analysis to drive marketing efficiency and campaign success.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign Management and OptimizationPerformance Marketing Metrics AnalysisAI Tools UtilizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM ManagementYouTube AdvertisingDisplay AdvertisingCampaign Structure DevelopmentConversion Funnel AnalysisAttribution TrackingBudget ManagementCreative Brief DevelopmentPerformance TroubleshootingLead Generation

Soft Skills

Excellent CommunicationAnalytical SkillsCollaborationProject ManagementCreative Strategy Leadership

Tools & Technologies

ChatGPTClaudeGeminiAdvertising PlatformsData Analysis Tools

Industry Keywords

CACCPAROASCTRCVRFunnel PerformanceCreative TestingEmerging Advertising PlatformsPerformance MarketingLead Quality

About the role

Key responsibilities & impact

Own paid media strategy, execution, and performance across multiple business verticals
Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms
Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events
Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization
Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency
Analyze CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality
Identify tracking, attribution, and conversion issues and make data-driven budget allocation decisions
Develop recurring performance reports and communicate results, insights, and business impact to leadership
Partner with Data and Engineering teams to improve measurement and conversion events and resolve platform/backend discrepancies
Lead creative strategy, develop creative briefs, and establish creative testing roadmaps
Evaluate landing pages, conversion funnels, and customer acquisition journeys
Manage relationships with advertising platform representatives and monitor competitor strategies, creatives, offers, and funnels
Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives
Potentially help build and lead a local performance marketing team

Requirements

What you’ll need

Must be based in Taiwan
Must be available to work US Eastern Time hours
English level: B2 or higher (advanced English)
5+ years of experience managing and optimizing paid search campaigns, preferably focused on lead generation
Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance
Hands-on experience building paid media strategies from scratch, including campaign structures, testing, measurement, creative development, and optimization
Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels
Practical experience using AI tools such as ChatGPT, Claude, and Gemini
Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities
Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis
Experience developing creative briefs and providing actionable feedback to creative teams
Strong project management skills, with the ability to manage multiple campaigns and business verticals simultaneously
Excellent communication skills and ability to present performance insights and business results to non-technical stakeholders
Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience

Benefits

Comp & perks

100% Remote Work
Highly Competitive USD Pay
Paid Time Off
Work with Autonomy
Work with Top American Companies
Engagement activities
Work-life balance support
Access to a diverse, global network of 600+ professionals in 25+ countries
Collaboration with senior, seasoned professionals