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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in client acquisition, revenue growth, and market expansion within Small Business and Commercial Banking. Proven ability to lead high-performing sales teams and develop strategic growth plans while ensuring compliance and risk management.
Highest-signal resume keywords
Client AcquisitionRevenue GrowthMarket ExpansionSales ManagementRelationship Banking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business LendingTreasury ManagementCommercial LendingSales TransformationMarket PlanningPerformance ScorecardsPipeline GovernanceStrategic Growth PlansFinancial Services ExperienceBusiness Development
Soft Skills
Exceptional CommunicationExecutive PresenceRelationship ManagementInfluencing SkillsCoaching and Development
Certifications & Qualifications
MBA or Advanced Business DegreeFINRA Licenses
Industry Keywords
Small Business BankingCommercial BankingFinancial ServicesMarket PenetrationRisk ManagementComplianceClient SegmentsSales CampaignsGeographic Market PerformanceCenters of Influence
About the role
Key responsibilities & impact- Build and lead Truist's specialized Small Business Development organization focused on acquiring new Small Business clients and generating profitable growth.
- Develop and execute market-specific client acquisition, market penetration, and wallet-share strategies.
- Establish prospecting, calling, referral-generation, and business-development routines.
- Build Centers of Influence networks, community relationships, and strategic partnerships to generate prospect pipelines.
- Drive sales campaigns and growth initiatives aligned with Small Business strategic objectives.
- Own assigned geographic market performance, beginning with Atlanta and Dallas.
- Partner with Regional Presidents, Market Presidents, Branch Banking leaders, Commercial Banking leaders, and product executives.
- Lead market planning, identify opportunities, assess competitive positioning, and allocate resources.
- Coordinate across Small Business, Commercial Banking, Branch Banking, Wealth, Treasury Solutions, Insurance, and Capital Markets.
- Act as the market's BDO escalation point for significant client opportunities and strategic relationships.
- Recruit, develop, coach, and retain a high-performing sales force.
- Establish performance scorecards, sales-management routines, forecasting disciplines, and pipeline governance.
- Drive consultative sales practices, integrated relationship management, and lifecycle advisory approaches.
- Identify fast-growing Small Business clients who may benefit from Commercial Banking, Treasury, Consumer, Premier, and Wealth services.
- Ensure seamless client transitions as businesses grow.
- Own client acquisition, deposit growth, loan growth, fee income, and revenue targets.
- Monitor sales pipeline, conversion rates, productivity metrics, and market-level performance indicators.
- Promote risk culture and ensure compliance with regulatory, credit, operational, and policy requirements.
- Partner with Risk, Compliance, Credit, and Lending teams to maintain governance and portfolio quality.
Requirements
What you’ll need- Bachelor's degree in Business, Finance, Economics, Accounting, or related field.
- 15+ years of Business Banking, Small Business, Commercial Banking, or Financial Services experience.
- Demonstrated success building and leading high-performing sales organizations.
- Proven track record driving client acquisition, revenue growth, and market expansion.
- Experience leading geographically dispersed teams and influencing across matrixed organizations.
- Strong understanding of business lending, deposits, treasury management, and relationship banking.
- Exceptional communication, executive presence, and relationship management skills.
- Ability to influence senior leaders across multiple business segments.
- Experience developing and executing strategic growth plans.
- MBA or advanced business degree (preferred).
- Formal credit training and commercial lending experience (preferred).
- Deep knowledge of Small Business and Commercial Banking client segments (preferred).
- Experience leading large-scale sales transformation or market expansion initiatives (preferred).
- FINRA licenses or ability to obtain if required for specific business responsibilities (preferred).
- Experience working across Small Business and Branch Banking (preferred).
- English language fluency required.
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401k plan
- At least 10 days of vacation during the first year of employment (prorated)
- 10 sick days (prorated)
- Paid holidays
- Defined benefit pension plan (depending on position and division)
- Restricted stock units (depending on position and division)
- Deferred compensation plan (depending on position and division)