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Tech Stack
Tools & technologiesJavaJavaScriptPythonSQL
About the role
Key responsibilities & impact- Build capabilities, operating models, insights, technology, partnerships, and governance connecting social media, content experiences, and influencer and creator marketing
- Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys
- Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth
- Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities
- Align stakeholders around roadmaps, decision rights, capabilities, and outcomes
- Advance social media ecosystem capabilities and infrastructure
- Enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content
- Connect creator content with planning, distribution, paid media, measurement, technology, governance, and optimization
- Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management
- Establish scalable standards and workflows for quality, consistency, accessibility, efficiency, and brand alignment
- Develop shared KPIs and measurement frameworks
- Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other data
- Deliver executive dashboards and actionable optimization recommendations
- Coordinate agency, platform, technology, and vendor relationships
- Evaluate solutions improving discovery, engagement, measurement, workflow efficiency, governance, and enterprise value
- Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management
- Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and documentation
- Incorporate influencer and creator marketing into governance, disclosure, review, escalation, and control processes
- Develop operating models, workflows, playbooks, training, and adoption resources
- Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation
- Balance innovation and business enablement with brand protection and responsible risk management
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Seven years of related social media experience or an equivalent combination of education and experience
- Deep specialized and/or broad knowledge within the marketing and social media or related discipline
- Comprehensive understanding of business and organizational strategies and processes
- Ability to interpret business challenges and implement best practices
- Ability to lead complex, high-risk projects and a team of professionals
- Independent judgment in solving technical, operational, and organizational challenges
- Sophisticated analytical and complex problem-solving skills
- Ability to influence others to adopt a new perspective
- Knowledge of the industry’s competitive landscape and relevant market and regulatory factors
- Ability to work all scheduled hours, including overtime as directed
- Master’s degree or MBA and banking industry experience preferred
- Experience developing digital marketing strategies that drive traffic and conversions preferred
- Experience applying agile marketing methodologies to large enterprise, cross-functional teams preferred
- Working knowledge of Java, JavaScript, HTML, CSS, XML, Python, and SQL preferred
- Working knowledge of American Disabilities Act compliance requirements preferred
- Experience with Adobe products preferred
- Experience with email service providers, marketing automation, and CRM platforms preferred
- Experience with APIs, ad servers, dynamic tag managers, marketing automation platforms, content management systems, A/B testing, and personalization tools preferred
- Excellent understanding of HTML for email and ability to code templates preferred
- Proficiency in algebraic Boolean logic expressions for queries and hyper-segmentation preferred
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401(k) plan
- At least 10 days of vacation during the first year, prorated
- 10 sick days, prorated
- Paid holidays
- Defined benefit pension plan may be available depending on position and division
- Restricted stock units may be available depending on position and division
- Deferred compensation plan may be available depending on position and division