Digital Marketing Strategist – SEO Team

Truist

. Develop marketing, merchandising, and creative strategies to promote and sell Truist products and services through digital channels .

Posted 9/17/2026full-timeCharlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, including demand generation, SEO, and content marketing, while leveraging analytics to enhance client experiences and track performance metrics. Proficient in managing projects and collaborating with cross-functional teams to drive marketing initiatives and achieve measurable business objectives.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentDemand Generation ExecutionWeb Analytics ProficiencyProject Management ExperienceStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarket ResearchAnalyticsSEOContent MarketingEmail MarketingPaid AdvertisingMarketing AutomationKPI TrackingConsumer Behavior Analysis

Soft Skills

MentoringStakeholder Consensus BuildingComplex Information Interpretation

Tools & Technologies

ExcelPowerPoint

Industry Keywords

Marketing PrinciplesCompetitive LandscapeClient JourneysCross-Functional CollaborationEmerging Technologies

About the role

Key responsibilities & impact

Develop marketing, merchandising, and creative strategies to promote and sell Truist products and services through digital channels
Manage implementation of online marketing programs and analyze their effectiveness
Execute demand generation strategies and programs supporting client journeys and measurable objectives for sales, revenue, market share, profitability, acquisition, retention, cross-sells, and self-service adoption
Research, develop, and execute strategies for Truist online channels
Develop digital marketing tactics across web, social media, email marketing, marketing automation, paid advertising, SEO, and content marketing
Partner with lines of business and marketing strategists to develop product-specific roadmaps
Apply consumer behavior models and user journeys to banking products and services
Use web analytics and performance data to refine strategies, improve conversion rates, and enhance client experiences
Establish and track KPIs and communicate digital marketing value to lines of business and senior management
Collaborate with cross-functional technical and management teams to create differentiated client experiences
Research industry trends, competitive environments, and emerging technologies and adjust strategies accordingly
Measure results and identify actionable insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge of marketing principles, practices, theories, and/or methodologies, including marketing, market research, analytics, and digital marketing
Experience managing projects or project work streams as an individual contributor
Knowledge of the industry’s competitive landscape and factors differentiating Truist and its competitors
Ability to interpret and explain complex information to varied audiences and build stakeholder consensus
Ability to provide direction and mentor less experienced teammates
Proficient in Excel and PowerPoint
English language fluency required
Able to work all scheduled hours, including overtime as directed and required by business needs

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated based on date of hire and full-time or part-time status
10 sick days, prorated
Paid holidays
Defined benefit pension plan may be available depending on position and division
Restricted stock units may be available depending on position and division
Deferred compensation plan may be available depending on position and division