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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading influencer and creator marketing strategies, with a focus on driving measurable business impact and optimizing social media engagement. Proven ability to manage complex projects, lead teams, and develop innovative marketing tactics across various channels.
Highest-signal resume keywords
Influencer Marketing StrategySocial Media Campaign ManagementTeam LeadershipAnalytical Problem SolvingContent Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MarketingSocial Media StrategyMedia PlanningAudience TargetingCreative ExecutionMeasurement and ReportingCrisis ManagementContent Calendar ManagementLegal ComplianceBusiness Strategy
Soft Skills
LeadershipInfluencing OthersIndependent JudgmentCollaborationCommunication
Tools & Technologies
Social Media PlatformsMarketing Analytics ToolsContent Management SystemsCreative Software
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business Administration
Industry Keywords
Creator EcosystemConsumer JourneyBrand AwarenessEngagement MetricsMarket UnderstandingRegulatory Factors
About the role
Key responsibilities & impact- Lead strategy, development, execution, and optimization of influencer and creator marketing programs
- Build and scale a creator ecosystem that drives measurable business impact across the consumer journey
- Champion an always-on creator content ecosystem and strategic influencer partnerships
- Drive engagement, consideration, conversion, and revenue growth through creator-led content
- Lead a team, including agency partners, developing and executing social media strategies
- Deliver strategies for media planning, audience targeting, channel mix, creative, optimization, measurement, and reporting
- Lead multiple concurrent social media and influencer marketing campaigns and programs
- Oversee content calendars, creative processes, legal/compliance/risk reviews, paid media strategies, measurement, and reporting
- Scale brand and company awareness, consideration, and conversion through social media channels and creative executions
- Ensure brand visual and voice consistency, including in multi-cultural campaigns
- Develop and deploy plans to evolve, grow, and optimize channel presence and engagement
- Recommend innovative social media and influencer marketing tactics, initiatives, and technology solutions
- Build partnerships with senior marketing and enterprise leaders, social media channels, and agency partners
- Lead end-to-end crisis and incident protocol responses when needed
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
- Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
- Sound and comprehensive understanding of business and organizational strategies and processes managing a process
- Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
- Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
- Sophisticated analytical skills and ability to solve complex technical and business problems
- Ability to influence others to adopt a new perspective
- Knowledge of the industry's competitive landscape and understanding of the market and regulatory factors that shape the industry
- Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.
- English language fluency required
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401(k) plan
- No less than 10 days of vacation during the first year of employment, prorated based on date of hire and full-time or part-time status
- 10 sick days during the first year, prorated
- Paid holidays
- Defined benefit pension plan (depending on position and division)
- Restricted stock units (depending on position and division)
- Deferred compensation plan (depending on position and division)