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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies, utilizing digital marketing channels, and managing complex projects within the financial services sector. Proven ability to build relationships, lead teams, and influence stakeholders while ensuring alignment with organizational goals.
Highest-signal resume keywords
Marketing Strategy DevelopmentProject ManagementMarket ResearchDigital MarketingStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PrinciplesMarket ResearchAnalyticsProject LeadershipBudget ManagementClient Needs AssessmentCompetitive AnalysisPresentation SkillsFluency in ExcelFluency in PowerPoint
Soft Skills
CoachingMentorshipConsensus BuildingCommunication SkillsProblem Solving
Tools & Technologies
PC KeyboardCopy/Fax MachinesPrinters
Industry Keywords
Financial ServicesCommercial BankingCorporate BankingCommercial Real EstateConsumer BankingWealth BankingRetail MarketingPackaged Goods Marketing
About the role
Key responsibilities & impact- Serve as a primary Marketing contact to Commercial and Corporate Banking and Commercial Real Estate
- Build relationships with business leaders to translate business, client, and product strategies into marketing strategies
- Develop marketing strategies and plans with Marketing leaders and Commercial and Corporate Banking and Commercial Real Estate lines of business
- Use all marketing channels, including digital, to achieve operational and financial results
- Apply specialized expertise in marketing, creative development, and market research
- Lead complex and highly visible projects and manage team deliverables against expected results
- Interpret business challenges, client needs, and competitive marketplace conditions and recommend best practices
- Solve technical, operational, and business problems using comprehensive business understanding
- Lead teams or projects with moderate resources, risk, and complexity
- Collaborate with internal and external marketing partners to develop and execute marketing programs
- Ensure marketing strategies align with Truist Purpose and Brand
- Monitor client needs and competitive marketplace conditions
- Provide ongoing marketing support to maintain competitiveness of products and services
- Develop and manage budgets and resource allocation
- Drive client, operational, project, service, and risk management objectives
- Work independently and deliver programs on budget and on time
- Provide direction, coaching, and leadership to teammates
- Build consensus and influence stakeholders to adopt new perspectives
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Five years of related experience or an equivalent combination of education and experience
- In-depth knowledge and expertise of marketing principles, practices, theories, and/or methodologies, including Marketing P’s, market research, analytics, and digital marketing
- Experience managing or leading projects or project work streams and operating as a lead in a specialty capacity
- Knowledge of client needs, competitive landscape, and factors differentiating Truist and its competitors
- Ability to interpret and explain complex information to a range of audiences and build consensus among stakeholders
- Ability to provide direction, coaching, and mentorship to teammates
- Fluency in Excel and PowerPoint, including preparing presentations for senior-level teammates
- Developing presentation and communication skills
- Ability to access and interpret client information received from a computer
- Ability to hear and speak with individuals in person and on the phone
- Ability to operate standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
- Ability to work all scheduled hours, including overtime as directed and required by business need
- English language fluency required
- MBA or Master's degree in a related field preferred
- Ten years of related experience preferred
- Previous financial services, retail, or packaged goods industry experience preferred
- Consumer, Commercial, Corporate, or Wealth banking product and/or segment marketing experience preferred
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401k plan
- At least 10 days of vacation during the first year of employment (prorated)
- 10 sick days during the first year of employment (prorated)
- Paid holidays
- Defined benefit pension plan (depending on position and division)
- Restricted stock units (depending on position and division)
- Deferred compensation plan (depending on position and division)