Senior Content Strategist

Truist

. Create compelling content for client marketing communications and experience channels .

Posted 10/8/2026full-timeRaleigh • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing strategies, project management, and stakeholder collaboration, with a strong focus on creating data-driven content that aligns with business goals. Proficient in writing, editing, and adapting content for various channels while maintaining brand voice and messaging.

Highest-signal resume keywords

Content MarketingProject ManagementData-Driven Content CreationStakeholder CollaborationSEO and Keyword Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCopywritingCopyeditingTechnical WritingContent AuditsGap AnalysisCompetitive ResearchDigital Content ExperienceBrand Voice AdaptationContent Delivery Management

Soft Skills

Communication SkillsPresentation SkillsCoaching and MentoringConsensus BuildingInterpersonal Skills

Tools & Technologies

Content Management SystemsMicrosoft ExcelMicrosoft PowerPointAdobe Creative SuiteStandard Office Equipment

Industry Keywords

Marketing PrinciplesContent Marketing MethodologiesFinancial Institution ExperienceTruist Brand VoiceUser Research

About the role

Key responsibilities & impact

Create compelling content for client marketing communications and experience channels
Nurture and protect the Truist brand voice
Collaborate with digital product owners, designers, marketing teammates, lines of business partners, and stakeholders
Analyze, plan, develop, and implement content strategy aligned with business goals
Conduct user research, content audits, gap analyses, competitive research, and SEO and keyword research
Create, write, edit, and deliver data- and research-backed content for websites, applications, emails, videos, whitepapers, social media, ads, brochures, direct mail, and other client communications
Apply Truist voice and message principles through written communication, peer review, agency consultation, training, education, and pair writing with subject matter experts
Lead content delivery and maintenance, including editorial calendars, style guides, taxonomies, and copy documents
Track content usage, trends, and conversion outcomes

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge of content marketing and Marketing principles, practices, theories, and/or methodologies
Experience managing or leading projects or project work streams
Knowledge of the industry's competitive landscape and factors differentiating Truist and its competitors
Ability to interpret and explain complex information to varied audiences and build stakeholder consensus
Ability to provide direction, coaching, and mentoring to experienced teammates
Fluency in Excel and PowerPoint
English language fluency required
Able to work all scheduled hours, including overtime as directed and required by business needs
Able to use standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
Preferred: excellent writing and editing skills, including copywriting, copyediting, technical writing, wordsmithing, and voice and tone adaptation
Preferred: excellent communication and presentation skills
Preferred: five years of digital content experience, including websites, emails, and applications
Preferred: technical proficiency with content management systems, Microsoft suite, Adobe creative suite, and HTML
Preferred: financial institution experience

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year of employment, prorated based on date of hire and full-time or part-time status
10 sick days, prorated
Paid holidays
Defined benefit pension plan (position/division dependent)
Restricted stock units (position/division dependent)
Deferred compensation plan (position/division dependent)