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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing technology roadmaps for MarTech data and platform engineering, with a strong focus on customer data management, cloud engineering solutions, and operational excellence. Proven ability to lead engineering teams, establish scalable architectures, and drive modernization initiatives across data ingestion and transformation.
Highest-signal resume keywords
Customer Data ManagementCloud Engineering SolutionsData EngineeringCI/CD PipelinesLeadership Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLPythonETL/rETL FrameworksData ModelingAPI IntegrationsStreamingCloud-Native ArchitectureAdobe Web SDKMobile App TrackingData Governance
Soft Skills
Clear CommunicationLeadershipMentoringInfluence
Tools & Technologies
SnowflakeDatabricksAWSAzureGitHubGitLabObservability Tools
Industry Keywords
MarTechData PlatformsCustomer Journey OrchestrationPrivacy-Compliant SolutionsOperational Excellence
Tech Stack
Tools & technologiesAndroidAWSAzureCloudETLiOSPythonSnowflakeSQL
About the role
Key responsibilities & impact- Define and execute the technology roadmap for MarTech data and platform engineering
- Lead the architecture and evolution of customer data platforms, marketing data services, and activation frameworks
- Establish scalable architectures supporting batch, streaming, and real-time data use cases
- Drive modernization across data ingestion, transformation, and provisioning capabilities
- Align MarTech technology investments with enterprise standards in partnership with Enterprise Architecture
- Lead engineering teams responsible for data ingestion, transformation, orchestration, and activation services
- Deliver scalable pipelines for customer profiles, audience activation, campaign execution, personalization, and measurement
- Own platform reliability, scalability, performance, resiliency, and technical debt management
- Establish engineering standards, reusable frameworks, CI/CD pipelines, and automation practices
- Ensure operational excellence through proactive monitoring and observability
- Oversee customer data management across CDP, AEP, Snowflake, and activation platforms
- Enable audience creation, segmentation, identity resolution, and customer journey orchestration
- Support activation across web, mobile, email, media, CRM, and analytics ecosystems
- Establish governance for platform configuration, integrations, and data quality
- Maintain strategic relationships with MarTech vendors
- Lead vendor evaluations, contract support, and technology rationalization
- Lead and develop engineers, architects, and technical leads
- Direct staffing, workforce planning, vendor management, and talent development
- Mentor engineers and managers on architecture, engineering practices, and platform strategy
- Establish KPIs and OKRs aligned with reliability, delivery, quality, and business outcomes
- Foster ownership, documentation, testing, and compliance-first engineering
Requirements
What you’ll need- Bachelor’s degree in Computer Science, Software Engineering, or equivalent combination of advanced education and experience
- Equivalent combination may include 8 years of experience in IT software engineering, 5 years’ relevant business experience making technical-related decisions on the business side, 5 years’ project management experience, and at least 2 years of management experience
- Advanced management and leadership experience leading teams
- Developing expertise and knowledge of software architecture, development lifecycle, and technology strategy
- 10+ years of software, data, or platform engineering experience preferred
- 5+ years leading engineering teams and large-scale technology programs preferred
- Deep expertise in customer data management, cloud engineering solutions, federated data and mesh data architecture preferred
- Strong background in cloud-native architecture, data engineering, and privacy-compliant solutions preferred
- Proven experience driving modernization, automation, and operational excellence initiatives preferred
- Snowflake, Databricks, AWS/Azure data services
- Strong proficiency in SQL, Python, ETL/rETL frameworks, streaming, data modeling, and API integrations
- Experience with Adobe Web SDK and server-side data collection
- Background in platform engineering or modern front-end frameworks
- Experience implementing mobile app tracking using iOS and Android SDKs
- CI/CD, version control, deployment processes, GitHub/GitLab, observability, and monitoring
- Ability to lead through influence while remaining deeply technical
- Clear communication with engineers, product teams, marketers, and executives
- Unrestricted, permanent U.S. work authorization required; Truist will not sponsor work visas or employment authorization
- English language fluency required
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401k plan
- At least 10 days of vacation during the first year of employment
- 10 sick days during the first year of employment
- Paid holidays
- Defined benefit pension plan (depending on position and division)
- Restricted stock units (depending on position and division)
- Deferred compensation plan (depending on position and division)