Senior Product Manager, Email Marketing

Truist

. Define and maintain the product vision, strategy, roadmap, and measurable outcomes for email marketing platforms or capabilities .

Posted 9/17/2026full-timeAtlanta • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management, particularly in defining and executing product strategies and roadmaps for email marketing platforms. Proficient in Agile methodologies, data analytics, and cross-functional team leadership to drive measurable business outcomes.

Highest-signal resume keywords

Product ManagementAgile Delivery PracticesData AnalyticsEmail Marketing PlatformsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyProduct RoadmapsBusiness RequirementsUser StoriesAcceptance CriteriaKPI MonitoringMarket AnalysisTesting MethodologiesPerformance ReportingExperience Design

Soft Skills

Communication SkillsNegotiation SkillsFacilitation SkillsPresentation SkillsLeadership Skills

Tools & Technologies

EloquaSalesforceAI ToolsAnalytics ToolsEmail Marketing Capabilities

Certifications & Qualifications

Certified SAFe Product Owner/Product Manager

Industry Keywords

Digital MarketingFinancial ServicesComplianceRisk ManagementTechnology Strategy

About the role

Key responsibilities & impact

Define and maintain the product vision, strategy, roadmap, and measurable outcomes for email marketing platforms or capabilities
Lead product discovery by identifying stakeholder needs, business opportunities, operational pain points, market trends, competitive insights, and digital experience gaps
Translate client insights and journey friction into clear product opportunities and prioritized solutions
Lead roadmap development and prioritization across email marketing capabilities
Translate product strategy into epics, features, user stories, acceptance criteria, business requirements, and measurable success metrics
Lead and participate in Agile ceremonies including PI planning, backlog refinement, sprint planning, sprint reviews, demos, dependency reviews, and release readiness discussions
Maintain alignment between the roadmap, delivery backlog, business priorities, technology dependencies, and enterprise strategic themes
Use analytics, funnel reporting, experimentation results, operational data, and production performance to evaluate product health and recommend improvements
Establish, monitor, and communicate product KPIs including adoption, application starts, completion rate, conversion rate, funding rate, abandonment, ease of use, defect trends, cycle time, personalization effectiveness, and business value
Partner with Marketing, Personalization, Data, and Analytics teams to advance targeted digital experiences, campaign enablement, client engagement, and digital sales outcomes
Lead cross-functional teams through discovery, solution alignment, delivery planning, execution, validation, launch, and post-production optimization
Partner with Technology and Architecture teams to ensure solutions are scalable, secure, resilient, maintainable, and aligned with platform strategy
Manage dependencies, risks, issues, decisions, and tradeoffs; communicate impacts and recommendations to stakeholders and senior leaders
Ensure lifecycle processes, risk reviews, controls, accessibility, privacy, security, legal, compliance, and audit documentation are addressed
Support release planning and go-to-market readiness with business, operations, marketing, training, communications, support, controls, and technology teams
Validate delivered capabilities against objectives, client experience goals, acceptance criteria, and expected outcomes; drive remediation or optimization
Prepare executive updates, roadmap communications, product recommendations, decision materials, and performance reporting
Act as subject matter expert for assigned platforms, capabilities, systems, and business outcomes
Mentor Product Managers, Product Owners, analysts, and cross-functional partners on product management, Agile delivery, measurement, and outcome-based decision-making

Requirements

What you’ll need

Bachelor’s degree in business, data, engineering, design, technology, or related field, or equivalent combination of education and professional experience
Seven or more years of product management, digital, technology, financial services, marketing technology, experience design, consulting, strategy, or related experience
Five or more years of product, analysis, and/or technology experience
Experience developing product strategy, product roadmaps, business cases, product requirements, and measurable product outcomes
Experience leading cross-functional teams across Product, Technology, Analytics, Marketing, Risk, Legal, Compliance, Operations, or related functions
Strong understanding of Agile delivery practices, including PI planning, backlog management, sprint planning, demos, and release readiness
Ability to use AI-enabled and other industry tools to manage demand and create, refine, and improve epics, features, user stories, and acceptance criteria
Ability to use data, analytics, client feedback, performance trends, and AI tools to identify opportunities, diagnose issues, and recommend action plans
Experience defining/driving vision of experience programs and/or partnership-based programs
Experience defining and delivering large-scale initiatives
Ability to use data analytics, research, and testing methodologies to drive business decisions and resolve issues
Ability to lead cross-functional teams without formal authority
Ability to manage concurrent projects in a fast-paced, results-driven environment
Ability to work comfortably with ambiguity, lead autonomously, and make independent decisions
Excellent presentation, facilitation, communication, and negotiation skills
Experience creating and delivering succinct executive-level presentations
English language fluency required
Ability to work all scheduled hours, including overtime as directed
Minimal travel, up to 10%
Master’s degree in business, engineering, design, technology, or banking/financial management education preferred
Working knowledge of email marketing platforms such as Eloqua, Salesforce, and AJO preferred
Experience with email marketing capabilities including testing, drafting, deliverability, and data processes preferred
Experience working with distributed teams preferred
Certified SAFe Product Owner/Product Manager or equivalent preferred

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated
10 sick days, prorated
Paid holidays
Defined benefit pension plan, depending on position and division
Restricted stock units, depending on position and division
Deferred compensation plan, depending on position and division
Reasonable accommodation for applicants with disabilities