Social Media Manager – Social Listening Intelligence

Truist

. Monitor social media platforms, online communities, review sites, and other online sources for brand mentions, client feedback, industry developments, and emerging issues .

Posted 10/9/2026full-timeAtlanta • North Carolina • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media monitoring, analytics, and incident management, with a strong ability to interpret data and trends to inform strategic decisions. Proficient in developing monitoring dashboards and collaborating with cross-functional teams to enhance brand reputation and client experience.

Highest-signal resume keywords

Social Media MonitoringData AnalysisIncident ManagementProject LeadershipSocial Media Expertise

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisMonitoring DashboardsSocial Media AnalyticsKeyword SearchesListening Taxonomies

Soft Skills

Analytical SkillsInfluencing SkillsIndependent JudgmentProblem Solving

Tools & Technologies

Social Listening Platforms

Industry Keywords

Brand SentimentClient FeedbackReputational RisksMarketing StrategiesInfluencer Marketing

About the role

Key responsibilities & impact

Monitor social media platforms, online communities, review sites, and other online sources for brand mentions, client feedback, industry developments, and emerging issues
Support enterprise incident monitoring by tracking conversations, gathering intelligence, and providing updates during incidents and high-profile events
Analyze social and digital data to identify trends, sentiment shifts, client concerns, and potential reputational risks
Develop and maintain monitoring dashboards, reports, alerts, and listening queries
Compile and distribute recurring reporting on brand sentiment, conversation volume, emerging topics, and monitoring metrics
Escalate identified issues and trends according to monitoring and incident management procedures
Partner with marketing, communications, social care, cyber, and other internal stakeholders
Conduct ad-hoc analyses and research supporting communications, marketing, client experience, and risk management
Maintain and optimize listening taxonomies, keyword searches, and monitoring workflows within social listening platforms
Document monitoring procedures, best practices, and operational processes

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and market and regulatory factors
Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, Snapchat, and YouTube
Ability to be available after-hours and on weekends periodically for crisis, incidents, or ad-hoc needs
English language fluency required

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated
10 sick days, prorated
Paid holidays
Defined benefit pension plan, depending on position and division
Restricted stock units, depending on position and division
Deferred compensation plan, depending on position and division