Digital Design Manager

Trulieve

. Lead creative direction and execution of digital marketing campaigns, promotional initiatives, product launches, and seasonal retail campaigns .

Posted 11/11/2026full-timeRemote • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital marketing campaigns and creative direction while ensuring brand consistency and quality across multiple channels. Proficient in developing innovative design solutions and mentoring teams to enhance creative workflows and collaboration.

Highest-signal resume keywords

Digital Marketing StrategyCreative LeadershipAdobe Creative CloudBrand Identity DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Design PrinciplesTypographyLayoutVisual HierarchyColor CompositionResponsive Digital ExperiencesPromotional MarketingOmni-Channel Campaign ExecutionCreative Review LeadershipBrand Storytelling

Soft Skills

Exceptional CommunicationPresentation SkillsStakeholder ManagementOrganizational SkillsProblem-Solving Skills

Tools & Technologies

Adobe Experience Manager (AEM)FigmaAI-Powered Creative ToolsAdobe After Effects

Industry Keywords

Consumer Packaged Goods (CPG)RetailE-CommerceHigh-Volume MarketingCreative Workflows

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Lead creative direction and execution of digital marketing campaigns, promotional initiatives, product launches, and seasonal retail campaigns
Establish and maintain creative standards across email, web, landing pages, paid media, social media, CRM, and e-commerce
Review work, provide constructive feedback, and mentor designers
Champion brand identity systems while expressing each brand’s unique personality
Ensure visual consistency across brands while encouraging creative exploration
Translate marketing strategies and business objectives into digital concepts and campaign executions
Collaborate with Creative Leadership, Marketing, Brand, Digital, and cross-functional teams
Oversee multiple high-priority projects and ensure quality and on-time delivery
Develop digital design systems, templates, and reusable creative components
Monitor digital marketing trends, emerging technologies, and platform best practices
Improve creative workflows, production processes, and team collaboration
Foster creativity, collaboration, accountability, and continuous improvement across the design team
Perform other duties as assigned

Requirements

What you’ll need

Minimum 5–7 years of professional digital design experience
At least 5 years in an Art Director, Associate Creative Director, Lead Designer, or equivalent creative leadership role
Preferably experience supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments
Outstanding portfolio demonstrating creative leadership, digital campaign development, promotional marketing, brand storytelling, and omni-channel campaign execution
Proven ability to lead high-volume promotional campaigns while maintaining exceptional creative quality across multiple brands and channels
Experience building and evolving brand identity systems and developing innovative creative solutions
Strong understanding of digital marketing strategy, customer experience, merchandising, and performance-driven creative
Expert knowledge of typography, layout, visual hierarchy, color, composition, and digital design principles
Experience mentoring designers, leading creative reviews, and providing actionable feedback
Exceptional communication, presentation, and stakeholder management skills
Strong organizational and project management skills
Expert proficiency in Adobe Creative Cloud, Adobe Experience Manager (AEM), and Figma
Experience developing responsive digital experiences and working within scalable design systems
Self-motivated leader with creative judgment, strategic thinking, problem-solving skills, and a passion for developing people
Preferred: experience leading promotional retail calendars and high-volume marketing organizations
Preferred: experience supporting multiple brands within a CPG portfolio
Preferred: experience in highly regulated industries
Preferred: experience with motion graphics or animation using Adobe After Effects
Preferred: experience leveraging AI-powered creative tools
Preferred: experience collaborating with copywriters, photographers, UX designers, developers, and marketing partners

Benefits

Comp & perks

Comprehensive benefits package including paid time off