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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analyzing competitive landscapes and translating insights into actionable marketing strategies. Proficient in managing multiple projects, reporting frameworks, and cross-functional collaboration to enhance brand performance and customer engagement.
Highest-signal resume keywords
Bachelor's Degree In MarketingExperience In Marketing AnalyticsProficiency In Microsoft OfficeStrong Organizational SkillsAbility To Present Insights Clearly
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Competitive AnalysisData InterpretationPerformance MetricsReporting ToolsProject Management
Soft Skills
Attention To DetailCommunication SkillsCross-Functional CollaborationTime Management
Tools & Technologies
DashboardsMicrosoft ExcelMicrosoft PowerPointMicrosoft Word
Industry Keywords
Promotional EffectivenessCustomer EngagementBrand ActivationsMarketing InitiativesRegulatory Compliance
About the role
Key responsibilities & impact- Analyze competitive landscape, including pricing, promotions, product assortment, and marketing tactics
- Develop and maintain weekly/monthly competitive reporting with actionable recommendations
- Translate competitive intelligence into strategic considerations for promotions and campaigns
- Evaluate promotional effectiveness, lift, ROI, customer engagement, and traffic-driving metrics
- Support post-campaign reporting and maintain reporting frameworks and dashboards
- Communicate insights to marketing, retail, and leadership stakeholders
- Serve as day-to-day contact for select third-party brand partners
- Coordinate joint marketing initiatives, product launches, brand activations, and promotional support
- Track and report brand partner performance, participation, and ROI
- Monitor customer sentiment across surveys, reviews, and feedback channels
- Analyze customer feedback trends and identify opportunities to improve marketing effectiveness and in-store experience
- Support promotional calendars, marketing initiatives, activations, events, and key business moments
- Coordinate with Retail, Digital, Creative, Brand, and Operations teams
- Gather and organize campaign assets, timelines, and deliverables
- Maintain documentation of reports, insights, and campaign performance
- Manage multiple projects while meeting deadlines
- Ensure compliance with company policies, procedures, and regulatory requirements
- Represent the Trulieve brand professionally and positively
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Analytics, or related field required
- 2–4 years of experience in marketing, analytics, or related field
- Experience interpreting data and translating insights into recommendations
- Experience with performance metrics, dashboards, or reporting tools
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment
- Strong organizational and project management skills
- Ability to present insights clearly and concisely
- Ability to work cross-functionally across departments
- High attention to detail and commitment to accuracy
- Must be at least 21 years of age
- Must possess a valid driver’s license and a clear driving record
- Must pass required background checks and screenings
- Ability to work flexible hours, including occasional evenings, weekends, and holidays
- Must be able to lift, carry, push, and pull at least 25 lbs. to specified heights and distances
- Must be able to work seated or standing for extended periods and perform climbing, kneeling, crouching, and reaching
- Must have required visual acuity and verbal communication ability
Benefits
Comp & perks- Comprehensive benefits package including paid time off
- Flexible hours
- Equal employment opportunities and anti-discrimination protections