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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing multi-channel paid media campaigns, with a strong focus on performance metrics such as ROAS, CPA, CPC, and CTR. Collaborates effectively with cross-functional teams to execute digital marketing strategies and deliver creative assets on schedule.
Highest-signal resume keywords
Paid Media Campaign ManagementDSP ExperienceCampaign OptimizationCollaboration with Creative TeamsOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media Campaign ManagementProgrammatic AdvertisingSocial Media AdvertisingCampaign OptimizationPerformance Metrics AnalysisDSPsBasis DSPROASCPACPC
Soft Skills
Communication SkillsAttention to Detail
Industry Keywords
Multi-Channel CampaignsECommerceDigital Marketing StrategiesCreative Asset DevelopmentMedia Technology
About the role
Key responsibilities & impact- Partner with the Senior Paid Media Manager to develop and execute multi-channel paid media campaigns
- Maintain proactive and consistent communications with media partners regarding campaign planning, execution, performance, and problem resolution
- Build and optimize paid media campaigns across ad platforms, ensuring accurate targeting based on objectives
- Analyze and summarize media performance metrics across channels, providing actionable insights to improve ROAS and overall campaign effectiveness
- Collaborate with eCommerce, brand, retail, and creative teams to execute digital marketing strategies
- Brief creative needs and work closely with internal teams or external vendors to develop and launch assets on schedule
- Manage creative feedback from stakeholders and ensure timely delivery of all assets
- Support implementation of the testing calendar to continually test new creative, tactics, tools, and apply learnings to optimize day-to-day strategies
- Stay current on platform updates, marketing trends, and media technology
Requirements
What you’ll need- 3+ years of experience in paid media campaign management including programmatic and social (Meta and X)
- Hands-on experience with DSPs, including campaign planning, trafficking, execution, and optimization
- Experience buying with Basis DSP is a plus
- Proven ability to optimize campaigns to performance KPIs such as ROAS, CPA, CPC, and CTR
- Experience collaborating with creative and other cross-functional teams
- Excellent organizational and communication skills with strong attention to detail
Benefits
Comp & perks- A comprehensive benefits package including paid time off