Senior Analyst, E-Commerce

Trulieve

. Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports .

Posted 10/21/2026full-timeRemote • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce and digital analytics, with proficiency in web analytics platforms, SQL, and advanced Excel. Capable of developing dashboards, conducting A/B testing, and presenting actionable insights to leadership.

Highest-signal resume keywords

ECommerce AnalyticsWeb Analytics Platforms (GA4, Adobe Analytics)SQL ProficiencyDashboard Development (Power BI, Tableau)A/B Testing and Multivariate Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECommerce AnalyticsWeb Analytics PlatformsSQLAdvanced ExcelDashboard DevelopmentA/B TestingMultivariate TestingFunnel AnalysisClickstream AnalysisData Analysis

Soft Skills

Analytical SkillsProblem-Solving SkillsEffective CommunicationCollaboration SkillsOrganizational Skills

Tools & Technologies

Power BITableauSnowflakeGoogle Tag Manager (GTM)Customer Data Platforms

Industry Keywords

RetailCPGHealthcareLoyalty ProgramsRewards Program Data

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports
Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase
Quantify customer-journey drop-off and revenue impact
Identify conversion friction and growth opportunities
Develop test hypotheses, support A/B and multivariate test design, and measure and report results
Report on campaigns, promotions, product launches, and Trulieve Rewards against baselines by market and channel
Analyze product, category, onsite search, and traffic-source performance
Inform merchandising, content, and marketing-calendar priorities
Partner with Customer Data & Analytics, CRM, Digital Experience, and IT on tagging, data quality, and governance
Present insights to leadership

Requirements

What you’ll need

Minimum 4–5 years of experience in eCommerce, digital, web, or product analytics
Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel
Experience building dashboards and reports in Power BI, Tableau, or a similar tool
Working knowledge of experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis
Preferred: Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or a related field (or equivalent experience)
Preferred: Experience with Snowflake, customer data platforms, tag management (GTM), and mobile app analytics
Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; familiarity with loyalty or rewards program data
Strong analytical skills and ability to explain data and recommendations clearly to non-technical partners
Detail-oriented with excellent problem-solving skills
Effective communication, collaboration, and organizational skills
Ability to work in a fast-paced and dynamic work environment
Flexibility of hours; some nights and weekends required

Benefits

Comp & perks

Comprehensive benefits package
Paid time off
Remote work available