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Trulieve

Senior Web Content Specialist

Trulieve

. Lead content governance for web specialists, ensuring accuracy, consistency, and adherence to brand, SEO, and web best practices .

Posted 10/28/2026full-timeRemote • Florida • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content governance, mobile-first CMS management, and SEO strategies to enhance user experience and drive traffic. Proficient in collaborating cross-functionally and managing multiple priorities while ensuring brand consistency and adherence to web best practices.

Highest-signal resume keywords
Mobile-First CMS ManagementSEO KnowledgeHTML ProficiencyContent GovernanceCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
HTMLSEOContent Management SystemsCopywritingWeb DesignDigital MarketingData AnalysisProcess DocumentationUser Journey OptimizationAccessibility Best Practices
Soft Skills
Verbal CommunicationWritten CommunicationSelf-StarterTeam LeadershipPriority Management
Tools & Technologies
Microsoft OfficeAdobe Suite
Certifications & Qualifications
Bachelor's Degree in Web Design/Development/ProgrammingPortfolioCertificates in Web Design/Development/Programming
Industry Keywords
CPGDTCB2CRetail

About the role

Key responsibilities & impact
  • Lead content governance for web specialists, ensuring accuracy, consistency, and adherence to brand, SEO, and web best practices
  • Build landing pages and personalization components to support digital marketing initiatives
  • Manage content updates and maintain consistency across all markets
  • Triage web requests, set priority, and coordinate execution across the team
  • Collaborate cross-functionally to develop mobile-first pages and support broader digital initiatives
  • Troubleshoot CMS issues and resolve complex display problems
  • Document processes and create flows to support cross-training for internal teams and vendors
  • Analyze website performance and recommend strategies to improve traffic flow and user journeys
  • Leverage clickstream data to enhance the customer journey and drive traffic to shop pages
  • Oversee promotional updates and ensure timely execution across markets
  • Submit creative briefs for optimized imagery across blogs, landing pages, and campaigns
  • Identify digital improvements and propose mobile-first strategies to elevate the customer experience

Requirements

What you’ll need
  • Bachelor's, Portfolio, and/or Certificates in Web Design/Development/Programming or related
  • 2–3 years’ experience with mobile-first CMS management in CPG, DTC, B2C, or retail-focused industries
  • Excellent verbal and written communication skills
  • Ability to be both a self-starter and team leader
  • Proficient in Microsoft Office
  • Basic Adobe Suite knowledge
  • Intermediate SEO and eCommerce knowledge
  • Knowledge of accessibility best practices for the web
  • Strong copywriting skills and advanced working knowledge of HTML
  • Demonstrated ability to manage multiple priorities and collaborate cross-functionally

Benefits

Comp & perks
  • A comprehensive benefits package including paid time off