Senior Customer Marketing Manager

Trulioo

. Own expansion and adoption marketing strategy and execution across the existing mid-market and enterprise customer base .

Posted 10/27/2026full-timeVancouver • CanadaSenior💰 CA$120,000 - CA$145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in expansion marketing strategy, customer advocacy, and lifecycle marketing within B2B SaaS environments. Proficient in leveraging AI technologies to enhance workflows and improve data governance while driving revenue growth and customer engagement.

Highest-signal resume keywords

B2B SaaS Customer MarketingExpansion Marketing StrategyAccount-Based CampaignsSalesforce and Marketo ExperienceAI-Driven Workflow Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRevenue Target Co-OwnershipSignal Framework DevelopmentData Quality ImprovementCampaign DesignCustomer Advocacy ManagementSegmentation FrameworkAccount Health MonitoringCommercial Data AnalysisCustomer Success Collaboration

Soft Skills

Cross-Functional CollaborationStrategic ThinkingCommunication SkillsProblem-Solving

Tools & Technologies

SalesforceMarketoAI TechnologiesAccount Intelligence PlatformsDemandbase6sense

Industry Keywords

FintechIdentityComplianceB2B MarketingCustomer Marketing

About the role

Key responsibilities & impact

Own expansion and adoption marketing strategy and execution across the existing mid-market and enterprise customer base
Co-own an expansion revenue target with customer success, alongside adoption and advocacy measures
Build the product usage, account health, and commercial data signal framework with customer success and product
Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees and multiple personas
Own the customer advocacy and case study pipeline
Source, build, and maintain a bench of reference-ready customers
Partner with RevOps on customer data governance, targeting, suppression, and segmentation
Advise Demand Generation on events and activations serving expansion accounts
Report on adoption, expansion revenue, and retention influence
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify continuous improvement opportunities
Build AI-enabled workflows such as expansion signal scoring and account-level campaign orchestration
Review AI output before it reaches customers and refine workflows based on results
Report to the Head of Marketing

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field, or equivalent experience
At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing
Experience selling into mid-market and enterprise accounts
Strong cross-functional operating skill with customer success, product, and RevOps
Track record of co-owning a revenue or expansion number with customer success
Experience standing up a signal or segmentation framework
Experience running account-based campaigns reaching multiple members of a buying committee
Portfolio of advocacy and case study work personally built
Track record of improving data quality or governance with an ops partner
Experience with Salesforce and Marketo, or comparable CRM and marketing automation platforms
Demonstrated use of AI to drive an adoption or expansion outcome, workflow, signal model, or campaign, with results to show
Nice to have: background in fintech, identity, compliance, or another regulated B2B category
Nice to have: experience building a customer marketing or lifecycle function without a mature signal or data foundation
Nice to have: familiarity with an ABM or account intelligence platform such as Demandbase or 6sense
Candidates must be legally eligible to work in Canada or the USA

Benefits

Comp & perks

Health, dental, and vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education & training stipend equivalent to $1,000 in local currency
Flexible hybrid working environment
Weekly lunches
Quality coffee
Regular social events
Parent rooms at many locations
On-site gyms at many locations
Comfortable lounges and adaptable workstations
Wellness workshops and events
Complimentary Headspace subscription
Employee Resource Groups
Trust, autonomy, and professional and personal growth opportunities