Senior Demand Generation Manager

Trulioo

. Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels .

Posted 10/27/2026full-timeVancouver • CanadaSenior💰 CA$120,000 - CA$145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated demand generation and account-based marketing strategies, with a strong focus on pipeline performance and attribution modeling. Proven ability to leverage AI technologies to enhance marketing effectiveness and streamline workflows.

Highest-signal resume keywords

B2B SaaS Demand GenerationAccount-Based Marketing StrategyAttribution And Lead-Scoring ModelsMarketo And Salesforce ProficiencyAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingPipeline Performance TrackingLead-Scoring ModelsAI Workflow DevelopmentCross-Functional CollaborationMid-Market And Enterprise SalesPerformance AccountabilityData AnalysisMarketing Strategy Development

Soft Skills

Strong CommunicationLeadershipStrategic ThinkingCollaborationProblem-Solving

Tools & Technologies

MarketoSalesforceDemandbase6senseClay

Industry Keywords

FintechIdentityComplianceB2B MarketingGrowth Marketing

About the role

Key responsibilities & impact

Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels
Own net new mid-market and enterprise acquisition
Co-own the acquisition funnel target with sales
Track funnel performance daily and partner with sales development leadership to convert demand into qualified pipeline
Build and maintain attribution and lead-scoring models with marketing operations
Report weekly and monthly on acquisition pipeline performance
Make program and channel investment decisions, including cutting underperforming spend
Lead the events team and make events pipeline-accountable
Manage the external paid digital acquisition agency and its performance
Own messaging, assets, and ideal customer profile definition with product marketing and content
Leverage AI and emerging technologies to improve productivity and streamline workflows
Build and direct AI-enabled workflows across campaigns, targeting, and personalization
Review AI workflow outputs against pipeline results before scaling

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field, or equivalent experience
8+ years in B2B SaaS demand generation or growth marketing
Experience selling specifically into mid-market and enterprise accounts
Strong cross-functional operating skill with sales, product marketing, content, and marketing operations
Ability to operate across enterprise buying committees and faster-moving mid-market cycles
Track record of building demand generation and account-based marketing strategy from the ground up
Experience co-owning a pipeline or revenue number with sales
Hands-on fluency building and defending attribution and lead-scoring models
Experience managing an agency relationship with performance accountability
Working knowledge of Marketo and Salesforce
Demonstrated use of AI that drove a growth outcome
Willingness/ability to use AI responsibly, securely, and compliantly
Nice to have: fintech, identity, compliance, or another regulated B2B background
Nice to have: experience with Demandbase, 6sense, or comparable account-based marketing platforms
Nice to have: experience with Clay or no-code automations connecting CRM, enrichment, and outbound systems

Benefits

Comp & perks

Health, dental, and vision coverage
Retirement plans with company match
Paid time off
Parental leave
Annual education & training stipend equivalent to $1,000 in local currency
Flexible hybrid working environment
Weekly lunches and quality coffee
Regular social events
Parent rooms at many locations
On-site gyms at many locations
Comfortable lounges and adaptable workstations
Wellness workshops and events
Complimentary Headspace subscription
Employee Resource Groups
Trust, autonomy, and professional and personal growth opportunities