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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS demand generation and account-based marketing, with a strong focus on pipeline ownership and lifecycle marketing. Proven ability to leverage AI technologies to enhance marketing strategies and team performance.
Highest-signal resume keywords
B2B SaaS Demand GenerationAccount-Based Marketing (ABM)Lifecycle MarketingMarketo ProficiencySalesforce Working Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline OwnershipRevenue TargetsLead ScoringFunnel ManagementAI-Enabled WorkflowsSQLDemand Generation StrategyAccount TargetingEvent Program ManagementTeam Structuring
Soft Skills
Cross-Functional CollaborationLeadershipCommunication
Tools & Technologies
MarketoSalesforceDemandbase6senseClay
Industry Keywords
FintechIdentityComplianceRegulated B2B
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Build and run demand generation and account-based marketing for net-new mid-market and enterprise acquisition
- Own lifecycle marketing to grow and retain existing accounts
- Partner with customer success and sales on account expansion
- Own funnel targets and funnel hygiene end to end
- Build the day-to-day operating relationship with SDR leadership
- Drive lead scoring, handoff, and account targeting
- Lead the events team and connect event programs to pipeline outcomes
- Hire and structure the growth marketing team
- Leverage AI and emerging technologies to improve productivity and decision-making
- Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction
- Report to the Head of Marketing
- Collaborate with sales, customer success, RevOps, and finance
Requirements
What you’ll need- Bachelor's degree in marketing, business, or a related field, or equivalent experience
- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
- Direct ownership of pipeline and revenue targets
- Strong cross-functional operating skill with sales, customer success, RevOps, and finance
- Direct experience selling into mid-market and enterprise accounts
- Experience owning a full funnel spanning demand generation and lifecycle marketing
- Experience building a lean, AI-enabled team, including hiring and structuring a function
- Marketo proficiency at a power-user level
- Salesforce working fluency
- SQL is a strong advantage
- Demonstrated experience introducing AI-enabled workflows, tests, or targeting models with measurable results
- Background in fintech, identity, compliance, or another regulated B2B category is a nice-to-have
- Experience with Demandbase, 6sense, or a comparable ABM platform is a nice-to-have
- Experience with GTM engineering tools like Clay or no-code automations is a nice-to-have
- Legally eligible to work in Canada or the USA
Benefits
Comp & perks- Health coverage
- Dental coverage
- Vision coverage
- Retirement plans with company match
- Paid time off
- Parental leave
- Annual education & training stipend equivalent to $1,000 in local currency
- Flexible hybrid working environment
- Weekly lunches
- Quality coffee
- Regular social events
- Parent rooms at some locations
- On-site gyms at some locations
- Comfortable lounges
- Adaptable workstations
- Wellness workshops and events
- Complimentary Headspace subscription
- Employee Resource Groups