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Trupanion

Regional Sales Director – Vet Channel, Great Lakes

Trupanion

. Lead execution of field strategy to drive revenue and partnership expansion within the assigned region .

Posted 11/5/2026full-timeMinneapolis • Minnesota • United StatesLead💰 $105,000 - $135,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in sales leadership and B2B partnership development within the veterinary industry, with a strong focus on performance management and strategic planning. Proven ability to drive revenue growth through effective coaching, relationship building, and data-driven decision-making.

Highest-signal resume keywords
Sales LeadershipB2B Partnership DevelopmentPerformance ManagementCRM Systems FamiliarityAnalytics Platforms Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Sales Strategy ExecutionRevenue GrowthPerformance Data MonitoringTerritory Goal PlanningCoaching and Development
Soft Skills
Relationship BuildingCommunicationInfluencing SkillsTeam Collaboration
Tools & Technologies
CRM SystemsDynamicsRoute Planning ToolsPortatourAnalytics PlatformsTableau
Industry Keywords
Veterinary IndustryB2B PartnershipsPet InsuranceVeterinary EcosystemField-Based Role

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Lead execution of field strategy to drive revenue and partnership expansion within the assigned region
  • Partner with Territory Partners to coach, support, and influence hospital staff and leadership to drive enrollment performance
  • Build and maintain relationships across veterinary hospitals and internal teams
  • Conduct frequent in-field visits, comprising approximately 60–70% travel, to develop, coach, and evaluate regional opportunities
  • Monitor performance data to identify trends, adjust strategies, and optimize sales effectiveness
  • Lead strategic planning for territory goals and partnerships to maximize regional performance
  • Track hospital engagement, same-store sales, partner experience, and claims efficiency
  • Collaborate with marketing, operations, and training teams to launch campaigns and tools
  • Serve as the primary point of contact for Territory Partners, ensuring clear communication, timely information sharing, and actionable feedback
  • Report to the VP of Veterinary Growth

Requirements

What you’ll need
  • 5+ years in sales leadership, managing distributed teams or multi-region operations
  • 5+ years of experience building B2B partnerships; veterinary industry preferred
  • Proven track record of achieving or exceeding territory sales goals
  • Familiarity with CRM systems such as Dynamics
  • Familiarity with route planning tools such as Portatour
  • Familiarity with analytics platforms such as Tableau
  • Strong coaching and performance management experience
  • Able to travel 70% across the assigned region
  • Experience working with or operating as a small business owner or veterinary industry partner preferred
  • Familiarity with pet insurance or the veterinary ecosystem preferred
  • Passion for pets and alignment with Trupanion’s vision, mission, and values preferred
  • Applicants must be authorized to work for any employer in the U.S.
  • Must be able to work in a field-based role near a major airport in the Great Lakes Region

Benefits

Comp & perks
  • Full medical, dental, and vision benefits at no cost to the employee
  • Four weeks of paid time off
  • 9 paid float holidays
  • Five-week sabbatical after five years of employment
  • Open, casual, pet-friendly, and fun office environment
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Free on-site gym
  • Free dog walking services for office pets during business hours
  • Free parking
  • Paid ORCA cards
  • Monthly bonuses may be available
  • Restricted Stock Units granted to all new team members; new hire grants vest over 4 years