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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including the development of compelling narratives and strategic campaign execution. Proficient in creating diverse content types and managing projects to drive customer engagement and adoption.
Highest-signal resume keywords
Product Marketing ExperienceContent CreationProject ManagementStrategic Campaign DevelopmentMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content WritingA/B TestingCustomer Persona DevelopmentValue Proposition CreationSaaS MarketingB2B MarketingTechnical Content SimplificationLead GenerationVideo Content DevelopmentCompetitive Research
Soft Skills
TeamworkCommunicationProactive ApproachPositive AttitudeAdaptability
Industry Keywords
Demand GenerationProduct LaunchThought LeadershipOnline PrivacyCustomer Adoption
About the role
Key responsibilities & impact- Serve as chief product evangelist through internal and external promotion and enablement
- Deliver messaging and positioning communicating the value of new and existing capabilities
- Create content for product launches, positioning, sales materials, and demand generation campaigns
- Write and A/B test website content using a data-driven perspective
- Project manage product demo videos and write and develop video content
- Develop solution marketing website content and simplify technical content
- Conduct customer, market, and competitive research
- Drive market analysis, competitor research, customer persona development, and value proposition creation
- Educate sales and customer-facing teams on product messaging
- Outline and lead product marketing activities for product launches
- Support strategic initiatives driving customer adoption and value from software and services
- Partner with Product Marketing, Content Marketing, Privacy experts, and agencies on full-funnel solution marketing content
- Lead company research projects for thought leadership content and insights
- Write and edit scripts for brands and products
- Support lead-generation activities such as webinars and trade shows
Requirements
What you’ll need- 3+ years of product marketing experience
- 3+ years of experience writing a full range of content, including ebooks, blogs, demo videos, emails, and sales materials
- Proactive and positive approach to teamwork
- Experience in SaaS or B2B is a plus
- Experience in online privacy is nice-to-have but not necessary
- Experience testing and optimizing content and CTAs to drive engagement
- Proven experience developing compelling product narratives
- Strong project management skills
- Strong written and verbal communication skills
- Firm grasp of strategic product marketing campaign development
- Ability to quickly understand complex technical concepts and distill them into digestible content for a wide range of audiences
Benefits
Comp & perks- Unlimited paid time off
- Flexible working hours
- Work from home environment
- Industry-specific learning support
- Semi-annual awards, including a paid vacation
- 100% Work from Home
- Competitive compensation