Freelance Paid Media Acquisition Specialist – Google Ads, Meta Ads

Trustt

. Audit Google Ads, Meta Ads, and TikTok Ads accounts .

Posted 10/12/2026contractRemote • FranceMid-LevelSenior💰 €350 - €380 per dayWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid social media campaigns, particularly with Google Ads, Meta Ads, and TikTok Ads, while focusing on profitability metrics such as ROAS and CPA. Proven ability to implement data-driven strategies and optimize campaign performance based on thorough analysis and testing.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ExpertiseTikTok Ads ProficiencySpark Ads ImplementationCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Google AdsMeta AdsTikTok AdsSpark AdsGA4GTMPixelConversions APIROASCPA

Soft Skills

Analytical ThinkingProblem SolvingCommunication

Tools & Technologies

Google AnalyticsGoogle Tag ManagerAdvertising Platforms

Industry Keywords

D2C E-commerceCosmeticsBeautyNutritionHealth

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Audit Google Ads, Meta Ads, and TikTok Ads accounts
Identify performance bottlenecks, including tracking, campaign structure, targeting, creative assets, audiences, budget, and attribution
Build and implement a prioritized action plan based on business impact
Monitor performance and provide new recommendations
Select UGC content and creators with strong advertising potential
Set up Spark Ads permissions, whitelisting, and Partnership Ads with creators
Test hooks, formats, and angles, then scale high-performing elements
Define and implement a paid acquisition strategy across social media for the launch of a concept in the US market
Select platforms and formats, structure campaigns, define audiences, and conduct initial tests
Continuously optimize campaigns
Manage campaigns on a monthly basis according to project requirements

Requirements

What you’ll need

Senior, hands-on profile with direct responsibility for managing accounts
Proven experience with Spark Ads, whitelisting, or Creator Ads, with demonstrable results
Excellent command of Meta Ads and TikTok Ads
Strong experience with Google Ads (Search, Shopping, Performance Max)
Proficiency in tracking: GA4, GTM, Pixel, and Conversions API
Profitability-focused approach: ROAS, CPA, and margin
Experience with D2C e-commerce brands, particularly in cosmetics, beauty, nutrition, or health, is a plus
International experience is a plus
Must be a properly registered self-employed contractor
Provide a quantified before-and-after result from a campaign you managed, including ROAS, CPA or CAC, monthly budget, and campaign period
Include two or three references from similar assignments
Indicate your proficiency level in Google Ads, Meta Ads, and TikTok Ads
Indicate your availability to start

Benefits

Comp & perks

100% remote, based in Europe
12-month freelance engagement
40 hours per week
Potential for ongoing collaboration
Work aligned with the Paris time zone, with daytime communication (UTC−1 to UTC+3)