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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing high-performing paid social ads for Meta, with a strong focus on creative iteration and performance marketing metrics. Proficient in using design tools and motion graphics to produce engaging content that aligns with brand consistency.
Highest-signal resume keywords
Paid Social Ad DesignPhotoshopIllustratorAfter EffectsPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad DesignMotion GraphicsCopywritingCreative Concept DevelopmentData-Driven Decision Making
Soft Skills
Self-DirectedFeedback AcceptanceTime Management
Tools & Technologies
FigmaPremiereCapCutAI Image ToolsVideo Production Tools
Industry Keywords
CPGDTC BrandsSupplementsFoodBeverageBeauty
About the role
Key responsibilities & impact- Design static ads for Meta across feed, stories, and reels placements
- Create short motion ads and animated versions of statics, including product animations, kinetic type, and simple UGC-style edits
- Turn creative briefs into multiple concepts and variations for testing
- Build iterations on winning ads with new hooks, headlines, layouts, offers, and visuals
- Work with the growth team to review performance metrics including CTR, CVR, and ROAS and decide what to test next
- Monitor competitors and trends in CPG and supplement advertising and bring new ideas
- Maintain brand consistency while pushing for creative that performs
Requirements
What you’ll need- 3+ years designing paid social ads, ideally for CPG or DTC brands
- A portfolio of Meta ads that actually ran, not just spec work
- Strong in Photoshop and Illustrator, and/or Figma
- Comfortable with motion: After Effects, Premiere, CapCut, or similar
- Ability to produce lots of quality variations quickly
- Understanding of the basics of performance marketing and why a thumb-stopping first frame matters
- Ability to take feedback well and use data to guide creative decisions
- Self-directed, able to manage own queue and hit deadlines
- Experience in supplements, food, beverage, or beauty
- Familiarity with AI image and video tools in a production workflow
- Experience designing for other paid channels (TikTok, YouTube, Google)
- Basic copywriting skills for headlines and hooks
Benefits
Comp & perks- Fully remote with flexibility and autonomy
- Health (medical, dental, vision) benefits offered after 60 days
- 401k benefits offered after 60 days
- Paid time off
- Paid holidays
- Paid parental leave
- Remote Work and Education Stipend
- Truvani Monthly Store Credit
- Collaborative and innovative team culture
- Permanent position with an opportunity to grow within the company