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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing high-performing paid social ads for Meta, with a strong focus on creative iteration and performance marketing metrics. Proficient in using design tools and motion graphics software to create engaging content that aligns with brand consistency.
Highest-signal resume keywords
3+ Years Designing Paid Social AdsStrong In Photoshop And IllustratorMotion Graphics Proficiency: After Effects, PremiereUnderstanding Of Performance Marketing MetricsExperience In CPG Or DTC Brands
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Designing Paid Social AdsMotion GraphicsBasic Copywriting SkillsPerformance Marketing UnderstandingCreating Variations For TestingBrand Consistency MaintenanceCompetitor Trend MonitoringCreative Brief InterpretationVisual Design IterationUser-Generated Content Editing
Soft Skills
Self-DirectedAbility To Take FeedbackFast Production SpeedQuality FocusDeadline Management
Tools & Technologies
PhotoshopIllustratorFigmaAfter EffectsPremiereCapCutAI Image ToolsVideo Production Tools
Industry Keywords
CPG AdvertisingDTC BrandsSupplementsFoodBeverageBeautyPaid Social ChannelsMeta AdsTikTokYouTube
About the role
Key responsibilities & impact- Design static ads for Meta across feed, stories, and reels placements
- Create short motion ads and animated versions of statics, including product animations, kinetic type, and simple UGC-style edits
- Turn creative briefs into multiple concepts and variations for testing
- Build iterations on winning ads, including new hooks, headlines, layouts, offers, and visuals
- Work with the growth team to review performance metrics such as CTR, CVR, and ROAS and decide what to test next
- Monitor competitors and trends in CPG and supplement advertising and bring new ideas
- Maintain brand consistency while pushing for creative that performs
Requirements
What you’ll need- 3+ years designing paid social ads, ideally for CPG or DTC brands
- A portfolio of Meta ads that actually ran, not just spec work
- Strong in Photoshop and Illustrator, and/or Figma
- Comfortable with motion: After Effects, Premiere, CapCut, or similar
- Fast; able to produce lots of quality variations without losing the plot
- Understands the basics of performance marketing and why a thumb-stopping first frame matters
- Takes feedback well and is not precious about work
- Self-directed; able to manage own queue and hit deadlines
- Experience in supplements, food, beverage, or beauty
- Familiarity with AI image and video tools in a production workflow
- Experience designing for other paid channels (TikTok, YouTube, Google)
- Basic copywriting skills for headlines and hooks
Benefits
Comp & perks- Fully remote with flexibility and autonomy
- Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
- Paid time off and paid holidays
- Paid parental leave
- Remote Work and Education Stipend
- Truvani Monthly Store Credit
- Collaborative and innovative team culture
- Permanent position with an opportunity to grow within the company