Marketing Operations Manager

TTEC Digital

. Own and optimize the MarTech stack .

Posted 10/15/2026full-timeBogotá • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and revenue operations, with a strong focus on optimizing MarTech stacks, implementing automated workflows, and managing data analytics across various platforms. Proficient in campaign performance reporting and audience targeting strategies to drive sales acceleration.

Highest-signal resume keywords

Marketing AutomationCRM ManagementData AnalyticsLead Lifecycle ManagementCampaign Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign ManagementAttribution ModelingData VisualizationLead ScoringPipeline Analytics

Soft Skills

Excellent Communication SkillsCross-Functional Collaboration

Tools & Technologies

MarketoMicrosoft Dynamics 365Google AnalyticsTableauPower BIGoogle Tag ManagerWebflowAdobe Creative CloudLookerMake

Industry Keywords

B2B SaaSABMIntent DataSignal-Based WorkflowsData Governance

Tech Stack

Tools & technologies

ApolloCloudTableau

About the role

Key responsibilities & impact

Own and optimize the MarTech stack
Implement and integrate new best-in-class systems
Coordinate with internal and external partners on campaign setup, tracking, and reporting
Build email nurtures, landing pages, outbound sequences, paid ads, and support organic social
Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts
Manage lead scoring, routing, and notifications from marketing to sales via Marketo and Dynamics
Implement signal-based workflows triggering automated campaign and sales follow-up actions
Maintain synchronized data across CRM, marketing automation, and enrichment tools
Automate cross-platform workflows
Govern UTMs, GTM, tagging, and event tracking
Build and maintain KPI dashboards for Brand, Influence, and Conversion stages
Report on campaign performance, lead flow, pipeline creation, and revenue contribution
Analyze deals and campaigns to surface actionable insights

Requirements

What you’ll need

5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments
Hands-on experience with marketing automation, CRM, data analytics, and workflow tools
Experience with digital campaign management and end to end attribution
Proven track record managing analytics across websites, digital campaigns, and CRM platforms
Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives)
Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar)
Familiarity with data integration tools, tag management systems, and attribution modeling
Strong understanding of data governance, lead lifecycle management, and pipeline analytics
Excellent communication skills for cross-functional collaboration
Expert-level skills in Marketo, Microsoft Dynamics 365, Make, Apollo, ZoomInfo, Webflow, Adobe Creative Cloud, Looker, Power BI, Google Analytics, Google Tag Manager, Copilot, and Cowork
Experience operationalizing intent and signal-based workflows into automated audience targeting and sales acceleration
Familiarity with AI-assisted marketing
Experience coordinating integrated campaigns with external agency partners