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Copywriter
TubeScience. Write hooks, on-screen headers, and full scripts for direct-response video ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in copywriting for direct-response video ads, with a strong ability to adapt tone and style for various brands and audiences. Proficient in analyzing performance data to refine and enhance marketing copy across platforms like Meta, TikTok, and YouTube.
Highest-signal resume keywords
5+ Years Copywriting ExperienceDirect-Response MarketingPerformance Marketing TerminologyE-Commerce BackgroundScript Performance Review
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingScriptwritingPerformance AnalysisDirect-Response FrameworksAd Concept DevelopmentFeedback IncorporationTone AdjustmentMarketing Copy CreationBrief ConversionClient Collaboration
Soft Skills
CollaborationTime ManagementAdaptabilityCreativityCommunication
Industry Keywords
Direct-ResponsePerformance MarketingE-CommerceDTCSubscription-Based BrandsMeta AdsTikTok AdsYouTube AdsCPAROAS
About the role
Key responsibilities & impact- Write hooks, on-screen headers, and full scripts for direct-response video ads
- Create additional versions of successful ad concepts based on performance data
- Collaborate with strategists, editors, and account leads
- Convert briefs, client notes, and feedback into effective copy
- Review script performance and apply feedback to improve future work
- Manage multiple briefs, clients, and deadlines
Requirements
What you’ll need- 5+ years of professional copywriting experience, ideally including direct-response, performance marketing, or e-commerce work
- Portfolio or writing samples showing range, including punchy hooks and longer-form marketing copy
- Comfort writing to a brief, incorporating feedback quickly, and adjusting tone for different brands and audiences
- Based in the United States
- Able to work U.S. business hours with the team
- Experience writing specifically for Meta, TikTok, or YouTube ad formats
- Familiarity with direct-response frameworks such as PAS and AIDA or performance-marketing terminology such as CPA, ROAS, and hook rate
- Background in e-commerce, DTC, or subscription-based brands
Benefits
Comp & perks- Full-time hourly employment
- Work at the intersection of data and creativity with measurable impact
- Exposure to major advertisers on Meta and TikTok across diverse verticals
- Mentorship from senior strategists
- Growth opportunities in a high-performance environment
- Daily collaboration with creative, production, and data teams