Marketing Lead – Head of B2B Marketing

TubeScience

. Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem .

Posted 10/31/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, performance advertising, and the ability to translate complex technology into customer value. Proven track record in building integrated campaigns and driving measurable commercial results across regulated industries.

Highest-signal resume keywords

B2B Marketing StrategyAdvertising PlatformsPerformance AdvertisingExecutive CommunicationDemand Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningProduct MarketingGo-To-Market StrategyCustomer InsightsPerformance MetricsCreative TestingCampaign DevelopmentMarket ResearchData AnalysisNarrative Development

Soft Skills

StorytellingInfluencing DecisionsStrategic ThinkingCollaborationRelationship Building

Tools & Technologies

AdTechDSPsMarketing TechnologyAI WorkflowsPerformance Creative Infrastructure

Industry Keywords

HealthcareFinancial ServicesRegulated CategoriesEnterprise AdvertisersPartnership Marketing

About the role

Key responsibilities & impact

Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem
Build a clear narrative around performance creative infrastructure, AI-enabled capabilities, and pay-for-performance economics
Establish thought leadership on creative as a performance lever, partnership ads, and outcome-based advertising
Own B2B marketing strategy, priorities, budget, and performance metrics
Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing
Partner with Sales to define ideal customer profiles, target strategic accounts, and connect marketing investment to qualified pipeline, opportunity progression, and revenue
Develop tailored programs for healthcare, financial services, and other regulated categories
Shape positioning, packaging, and launches for new offerings, platform partnerships, and commercial models
Explain how proprietary technology, AI workflows, creative testing, and production infrastructure translate into measurable advertiser value
Use market and customer insights to influence go-to-market priorities
Turn customer performance data into case studies, proof points, and vertical-specific narratives
Build executive presentations, sales materials, proposals, and content for CMOs, growth leaders, media executives, agencies, and procurement teams
Identify customer advocacy opportunities with customer-facing teams
Build visibility through events, executive thought leadership, PR, and strategic partnerships
Develop relationships with industry publications, analysts, advertising platforms, and relevant communities
Establish the operating cadence, measurement framework, and scalable processes for the marketing function
Remain hands-on and lead external agencies or contractors as appropriate
Propose targeted hires and specialist support as marketing ROI and business needs justify investment
Partner directly with executive leadership, Sales, Partnerships, and creative and technology teams

Requirements

What you’ll need

8+ years in B2B marketing, with ownership of strategy and measurable commercial results
Strong experience in advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies
Deep understanding of paid social, performance advertising, agency relationships, and enterprise advertiser buying decisions
Success building positioning, product marketing, go-to-market strategy, and demand generation that contributes to qualified pipeline and revenue
Ability to translate complex technology and commercial models into compelling customer value
Strong writing, storytelling, and executive communication skills
Confidence partnering with senior Sales and executive leaders, challenging assumptions, and influencing decisions
Strategic and hands-on builder's mentality; comfortable prioritizing, testing, measuring, and executing with limited initial resources
Particularly relevant: experience building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business
Experience marketing to enterprise advertisers and holding companies and managing complex multi-stakeholder sales cycles
Ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap, or other major platforms
Experience in healthcare, financial services, insurance, or other regulated verticals
Experience developing category narratives that challenge established business models

Benefits

Comp & perks

Help define a category and challenge traditional agency economics with a model built around advertiser performance
Build on differentiated creative infrastructure, technology, performance data, and customer results
Work at the intersection of AI, creativity, and advertising—and directly influence the company's market narrative and growth priorities
Start with genuine individual ownership and the opportunity to build a team deliberately as results justify it
Genuine strategic ownership and autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results
Opportunity to propose targeted hires and specialist support as demonstrated marketing ROI and business needs justify investment