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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creator acquisition strategy and execution, with a strong focus on data literacy and performance metrics. Proven ability to lead cross-functional teams and build partnerships within the creator economy and digital content ecosystems.
Highest-signal resume keywords
Creator Economy ExpertiseData LiteracyCross-Functional LeadershipCreator Acquisition ProgramsPeople Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI EstablishmentPerformance MetricsContent PartnershipsDigital Media StrategyCreator Monetization Models
Soft Skills
Proactive MindsetCollaborative ApproachCreative Problem-SolvingAdaptabilityAccountability
Tools & Technologies
Self-Serve PlatformsWorkflow Tools
Industry Keywords
StreamingDigital Content EcosystemsYouTubeTikTokInstagram
About the role
Key responsibilities & impact- Own the strategy and execution for scaled creator acquisition
- Build processes, systems, and partner relationships to grow the non-exclusive library to thousands of creators
- Establish KPIs and measurement standards for the scaled program
- Monitor creator and content performance across the long-tail portfolio
- Refine acquisition criteria and partner tiers using data
- Partner with Product to define and prioritize requirements reducing friction in onboarding, contracting, and content delivery
- Coordinate with creator managers to connect the scaled pipeline to the direct acquisition funnel
- Identify top-performing non-exclusive creators for deeper partnership consideration
- Direct cross-functional workstreams across Legal, Business Affairs, Content Operations, Marketing, and Product
- Establish shared tools, clear responsibilities, and operating processes
- Communicate program performance and strategy to senior leadership
- Own high-stakes partner and stakeholder communication
- Apply creator-economy expertise to guide decisions across creators, partner types, and acquisition channels
- Represent Tubi at industry events as a voice for creators
Requirements
What you’ll need- 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
- Proven experience building and scaling creator, partner, or supply acquisition programs
- Strong data literacy, including establishing KPIs and using performance metrics
- Experience partnering with Product teams to shape tools, workflows, or self-serve platforms
- Excellent cross-functional leadership skills
- People management experience
- Deep understanding of creator and digital content ecosystems, including YouTube, TikTok, Instagram, and emerging platforms
- Understanding of creator monetization models
- Proactive mindset and ability to anticipate needs and take initiative
- Passion for creators, content, and audience engagement across platforms
- Collaborative, adaptable, solutions-first mindset
- Curiosity, accountability, and creative problem-solving
- Alignment with Tubi’s values of inclusion, integrity, and innovation
Benefits
Comp & perks- Annual discretionary bonus
- Long-term incentive plan
- Medical, dental, and vision benefits
- Insurance
- 401(k) plan
- Paid time off
- Flexible Time off Policy for salaried/exempt employees
- Twelve weeks of paid parental bonding leave for full-time, regular employees
- Monthly wellness reimbursement for full-time, regular employees