Senior Director, Marketing Program Management

Tubi

. Own the end-to-end GTM operating model for marketing from campaign intake and prioritization through briefing, launch, measurement, and retrospective .

Posted 11/5/2026full-timeSan Francisco • California • United StatesSenior💰 $201,800 - $288,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in program management and marketing operations, with a strong focus on budget ownership, cross-functional collaboration, and AI integration within marketing workflows. Proven ability to lead teams and drive strategic initiatives across international markets.

Highest-signal resume keywords

Program ManagementMarketing OperationsAI ProficiencyBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM OperationsData AnalyticsProject ManagementContent ManagementSales EnablementBI SoftwarePerformance MeasurementWorkflow RedesignRisk ManagementBudget Tracking

Soft Skills

Executive CommunicationLeadershipComfort With AmbiguityCollaborationProblem Solving

Tools & Technologies

Marketing Technology StackAI ToolsPerformance DashboardsReporting ToolsLegal ToolsFinance Tools

Industry Keywords

High-Growth TechnologyConsumer SubscriptionStreamingMediaEntertainment

About the role

Key responsibilities & impact

Own the end-to-end GTM operating model for marketing from campaign intake and prioritization through briefing, launch, measurement, and retrospective
Run annual, quarterly, and campaign-level planning cadences
Drive cross-functional launches with Content, Product, Engineering, Data, Ad Sales, Legal, and Finance
Localize the operating model for international markets and share learnings across markets
Establish a single source of truth for the marketing calendar, program status, risks, decisions, key work, and learnings
Own the marketing budget process with Finance, including building, tracking, reforecasting, and tying spend to outcomes
Build and maintain the resourcing model across in-house teams, agencies, and contractors
Lead agency and vendor operations, including scoping, SOWs, performance reviews, and consolidation decisions
Make funding, deferral, and stopping trade-offs visible to the CMO and leadership team
Own the marketing workflow and technology stack
Consolidate and simplify fragmented tools and drive adoption
Build reporting and dashboards for delivery, spend, capacity, performance, and outcomes
Define standards for briefs, intake, naming, taxonomy, approval paths, and definitions of done
Reduce operational drag through improved systems and ownership
Lead a global program management team and develop managers and individual contributors
Partner with the CMO and marketing leadership team on leadership reviews, business updates, and executive-level marketing narratives
Redesign workflows around AI and deploy AI tooling across the marketing stack
Use AI daily for synthesis, planning, forecasting, documentation, and analysis
Establish AI guidelines, training, and guardrails with Legal and Security
Measure AI investment impact through cycle time, cost per output, and quality

Requirements

What you’ll need

12+ years of experience in program management, marketing operations, or GTM operations
5+ years building and leading teams
Experience at a high-growth technology company or a major agency
Experience operating across multidisciplinary teams spanning brand, creative, growth, product, data, and engineering
Proven ownership of a large marketing budget and a resourcing model spanning internal teams and external partners
Demonstrated international scope across multiple markets
Deep systems and tooling fluency, including data analytics, BI software, project management, content management, sales enablement, and legal and finance tools
Hands-on, demonstrable AI proficiency
Exceptional executive communication
Comfort with ambiguity and a bias to build
Experience in streaming, media, entertainment, or another consumer subscription or consumer tech business, preferred
Experience standing up a program management function from scratch, preferred

Benefits

Comp & perks

Annual discretionary bonus
Long-term incentive plan
Medical insurance
Dental insurance
Vision insurance
Other insurance
401(k) plan
Flexible Time off Policy for all salaried/exempt employees
Twelve (12) weeks of paid parental bonding leave for all full-time, regular employees
Monthly wellness reimbursement for all full-time, regular employees
Paid time off