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About the role
Key responsibilities & impact- Scout emerging creators, communities, fandom behaviors, conversations, and cultural moments
- Turn cultural signals into opportunistic partnerships and activations
- Develop social-first ideas and activations based on audience behavior and cultural momentum
- Lead community-driven programs across Tubi's priority fandoms
- Own opportunities from ideation through execution
- Develop strategic approaches and business cases
- Coordinate partners and manage timelines
- Bring final experiences and activations to life
- Collaborate with Brand, Content, PR, CRM, B2B, Creative Studio, and other teams
- Evaluate activations and experiments
- Identify learnings and recommend iteration, investment, or larger initiatives
Requirements
What you’ll need- 5+ years of experience in social media, cultural marketing, experiential, creator marketing, community, or a related field
- Ideally experience within entertainment or a culture-first consumer brand
- Deep fluency in internet culture, fandoms, creators, and online communities
- Ability to identify cultural momentum and audience behavior
- Ability to turn cultural observations into actionable plans
- Strong understanding of credible brand participation in culture
- Cross-functional collaboration skills
- Ability to navigate stakeholders, approvals, and operational realities
- Excellent communication skills
- Passion for entertainment and curiosity about TV, movies, creators, and culture
- Strong creative taste and high execution standards
- Willingness to travel to the Los Angeles office two days per week
Benefits
Comp & perks- Annual discretionary bonus
- Long-term incentive plan
- Medical insurance
- Dental insurance
- Vision insurance
- Other insurance benefits
- 401(k) plan
- Paid time off
- Flexible Time off Policy for salaried/exempt employees
- Twelve (12) weeks of paid parental bonding leave for full-time, regular employees
- Monthly wellness reimbursement for full-time, regular employees